Beauty Just Got Smarter

Introducing Our Online Beauty Tools
L’Oreal Paris presents new cutting-edge technology to help you choose the best products for you. Use your phone or computer camera to preview over 100 shades of make-up and hair colours, with our augmented reality try-on tools. Get a tailored skin care routine from our new online skin analysis tool, Skin Genius—powered by AI, backed by dermatologists.

Start experimenting now and find the best products for you!