Beauty Just Got Smarter

Introducing Our Online Beauty Tools
L’Oreal Paris presents new cutting-edge technology to help you choose the best products for you. Use your phone or computer camera to preview over 100 shades of make-up and hair colours, with our augmented reality try-on tools. Get a tailored skin care routine from our new online skin analysis tool, Skin Genius—powered by AI, backed by dermatologists.

Start experimenting now and find the best products for you!

Discover Skin Genius

The science behind Skin Genius


The science behind Virtual Try-on