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CARE FOR 
FRIZZY HAIR

Nourish and calm unruly hair.

TRANSFORM YOUR UNRULY HAIR

All seasons can play havoc with the smoothest of locks. But if you have frizzy hair, just a hint of moisture in the air can mean a bad hair day.
Luckily, L'Oréal Paris has a line-up of haircare products specifically designed to help keep your frizz under control.
Try from our range of Elvive Smooth-Intense shampoo, conditioner and treatments, enriched with Argan Oil to nourish hair from root to tip and smooth hair without weighing it down.




BOTANICALS

A premium haircare range infused with botanical actives.
Free of silicones, parabens and colourants.

DISCOVER NOW
BOTANICALS

What's New

Everything You Need To Know About  Purple Shampoo Everything You Need To Know About  Purple Shampoo
Everything You Need To Know About Purple Shampoo
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Everything You Need To Know About
Purple Shampoo

We may never really know if blondes have more fun. Nevertheless, whether you’re bottle blonde or naturally blessed, you know there’s a fair bit of upkeep involved to keep the good times rolling. The key to keep your hair hues looking icy? A purple shampoo.


What is purple shampoo?
It’s exactly what it says on the bottle. A shampoo with purple pigments that keep brassy undertones at bay. Consider it your DIY tune-up to keep your new hue looking flawless for longer.

How does purple shampoo work?
While the concept of purple shampoo might sound a little crazy, it all comes back to colour theory. Purple is directly opposite yellow on the colour wheel, so the purple pigments neutralises any unwanted yellows brought out by things like sun or heat styling. While it won’t actually change the colour of your hair, it addresses the tone and nixes the brassiness. It’s basically your at-home toner.

How does purple shampoo fit in my routine?
Coloured shampoos should be used in conjunction with your regular shampoo and conditioning routine instead of replacing them entirely. If you're washing your hair thrice a week, introduce purple shampoo for the fourth wash. Overdoing the purple shampoo can leave hair colour looking dull and drap, which is the opposite of what you want!
All-over blondes will find the top of the hair more golden than the ends, so we recommend applying a concentrated amount of purple at the crown and letting it run out as you lather and rinse. The ends will catch the colour (they don't need as much anyway), so let it drizzle through.

Do I need purple shampoo?
Blonde hair does need more maintainence, but purple shampoo works across the colour spectrum. Dark hair is more prone to brassiness due to the amount of melanin it has, so brunettes will find purple shampoo surprisingly useful to get rid of those warm hues.

Where do I find purple shampoo?
Right here. Meet the brand NEW Elvive Anti-Brassiness Purple Shampoo, designed to hydrate, tone and revive coloured hair.

You may also like:

How to use Purple Shampoo

5 Eye Cream Hacks to help brighten and de-puff

Seasonal Skincare: Autumn

Go to the tutorial
Purple Shampoo What is it & how to use it Purple Shampoo What is it & how to use it
Add to favourites
Everything You Need To Know About  Purple Shampoo Everything You Need To Know About  Purple Shampoo
Everything You Need To Know About Purple Shampoo
Add to favourites

Everything You Need To Know About
Purple Shampoo

We may never really know if blondes have more fun. Nevertheless, whether you’re bottle blonde or naturally blessed, you know there’s a fair bit of upkeep involved to keep the good times rolling. The key to keep your hair hues looking icy? A purple shampoo.


What is purple shampoo?
It’s exactly what it says on the bottle. A shampoo with purple pigments that keep brassy undertones at bay. Consider it your DIY tune-up to keep your new hue looking flawless for longer.

How does purple shampoo work?
While the concept of purple shampoo might sound a little crazy, it all comes back to colour theory. Purple is directly opposite yellow on the colour wheel, so the purple pigments neutralises any unwanted yellows brought out by things like sun or heat styling. While it won’t actually change the colour of your hair, it addresses the tone and nixes the brassiness. It’s basically your at-home toner.

How does purple shampoo fit in my routine?
Coloured shampoos should be used in conjunction with your regular shampoo and conditioning routine instead of replacing them entirely. If you're washing your hair thrice a week, introduce purple shampoo for the fourth wash. Overdoing the purple shampoo can leave hair colour looking dull and drap, which is the opposite of what you want!
All-over blondes will find the top of the hair more golden than the ends, so we recommend applying a concentrated amount of purple at the crown and letting it run out as you lather and rinse. The ends will catch the colour (they don't need as much anyway), so let it drizzle through.

Do I need purple shampoo?
Blonde hair does need more maintainence, but purple shampoo works across the colour spectrum. Dark hair is more prone to brassiness due to the amount of melanin it has, so brunettes will find purple shampoo surprisingly useful to get rid of those warm hues.

Where do I find purple shampoo?
Right here. Meet the brand NEW Elvive Anti-Brassiness Purple Shampoo, designed to hydrate, tone and revive coloured hair.

You may also like:

How to use Purple Shampoo

5 Eye Cream Hacks to help brighten and de-puff

Seasonal Skincare: Autumn

Go to the tutorial
Purple Shampoo What is it & how to use it Purple Shampoo What is it & how to use it
Add to favourites
Everything You Need To Know About  Purple Shampoo Everything You Need To Know About  Purple Shampoo
Everything You Need To Know About Purple Shampoo
Add to favourites

Everything You Need To Know About
Purple Shampoo

We may never really know if blondes have more fun. Nevertheless, whether you’re bottle blonde or naturally blessed, you know there’s a fair bit of upkeep involved to keep the good times rolling. The key to keep your hair hues looking icy? A purple shampoo.


What is purple shampoo?
It’s exactly what it says on the bottle. A shampoo with purple pigments that keep brassy undertones at bay. Consider it your DIY tune-up to keep your new hue looking flawless for longer.

How does purple shampoo work?
While the concept of purple shampoo might sound a little crazy, it all comes back to colour theory. Purple is directly opposite yellow on the colour wheel, so the purple pigments neutralises any unwanted yellows brought out by things like sun or heat styling. While it won’t actually change the colour of your hair, it addresses the tone and nixes the brassiness. It’s basically your at-home toner.

How does purple shampoo fit in my routine?
Coloured shampoos should be used in conjunction with your regular shampoo and conditioning routine instead of replacing them entirely. If you're washing your hair thrice a week, introduce purple shampoo for the fourth wash. Overdoing the purple shampoo can leave hair colour looking dull and drap, which is the opposite of what you want!
All-over blondes will find the top of the hair more golden than the ends, so we recommend applying a concentrated amount of purple at the crown and letting it run out as you lather and rinse. The ends will catch the colour (they don't need as much anyway), so let it drizzle through.

Do I need purple shampoo?
Blonde hair does need more maintainence, but purple shampoo works across the colour spectrum. Dark hair is more prone to brassiness due to the amount of melanin it has, so brunettes will find purple shampoo surprisingly useful to get rid of those warm hues.

Where do I find purple shampoo?
Right here. Meet the brand NEW Elvive Anti-Brassiness Purple Shampoo, designed to hydrate, tone and revive coloured hair.

You may also like:

How to use Purple Shampoo

5 Eye Cream Hacks to help brighten and de-puff

Seasonal Skincare: Autumn

Go to the tutorial
Purple Shampoo What is it & how to use it Purple Shampoo What is it & how to use it
Add to favourites
Everything You Need To Know About  Purple Shampoo Everything You Need To Know About  Purple Shampoo
Everything You Need To Know About Purple Shampoo
Add to favourites

Everything You Need To Know About
Purple Shampoo

We may never really know if blondes have more fun. Nevertheless, whether you’re bottle blonde or naturally blessed, you know there’s a fair bit of upkeep involved to keep the good times rolling. The key to keep your hair hues looking icy? A purple shampoo.


What is purple shampoo?
It’s exactly what it says on the bottle. A shampoo with purple pigments that keep brassy undertones at bay. Consider it your DIY tune-up to keep your new hue looking flawless for longer.

How does purple shampoo work?
While the concept of purple shampoo might sound a little crazy, it all comes back to colour theory. Purple is directly opposite yellow on the colour wheel, so the purple pigments neutralises any unwanted yellows brought out by things like sun or heat styling. While it won’t actually change the colour of your hair, it addresses the tone and nixes the brassiness. It’s basically your at-home toner.

How does purple shampoo fit in my routine?
Coloured shampoos should be used in conjunction with your regular shampoo and conditioning routine instead of replacing them entirely. If you're washing your hair thrice a week, introduce purple shampoo for the fourth wash. Overdoing the purple shampoo can leave hair colour looking dull and drap, which is the opposite of what you want!
All-over blondes will find the top of the hair more golden than the ends, so we recommend applying a concentrated amount of purple at the crown and letting it run out as you lather and rinse. The ends will catch the colour (they don't need as much anyway), so let it drizzle through.

Do I need purple shampoo?
Blonde hair does need more maintainence, but purple shampoo works across the colour spectrum. Dark hair is more prone to brassiness due to the amount of melanin it has, so brunettes will find purple shampoo surprisingly useful to get rid of those warm hues.

Where do I find purple shampoo?
Right here. Meet the brand NEW Elvive Anti-Brassiness Purple Shampoo, designed to hydrate, tone and revive coloured hair.

You may also like:

How to use Purple Shampoo

5 Eye Cream Hacks to help brighten and de-puff

Seasonal Skincare: Autumn

Go to the tutorial
Purple Shampoo What is it & how to use it Purple Shampoo What is it & how to use it
Add to favourites

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