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Purple Conditioner Elvive Colour Protect

INTRODUCING PURPLE CONDITONER TO THE ELVIVE COLOUR PROTECT RANGE.

FOR HIGHLIGHTED BRUNETTE, BLONDE AND GREY HAIR. NOURISHES HAIR AND NEUTRALISES BRASSY TONES.


How to Use: 
Use once a week after Purple Shampoo to complement your regular Elvive Colour Protect routine. Apply on damp hair and leave for 5 minutes before rinsing well.
Expert Tip: On grey hair, rinse after one minute. Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing.

 

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Benefits

Leaves hair looking bright and beautiful
Neutralises unwanted yellow and orange tones in just one use
Rich & luxurious texture hydrates colour treated hair, leaving it smoother and softer
Use once a week to complement your regular Elvive Colour Protect routine

How does it work?

Highlighted brunette, blonde, and grey hair can become yellow and brassy over time.

Purple colour is the opposite to yellow on the colour wheel. The purple pigment within the shampoo formula helps neutralise undesirable yellow tones.

Ingredients

1217039 A - Ingredients: Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Esters, Ci 60730 / Acid Violet 43, Ci 45100 / Acid Red 52,Sodium Hydroxide, Phenoxyethanol, Trideceth-6,Chlorhexidine Digluconate, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, B E N Z O P H E N O N E – 4, Amodimethicone, Isopropyl Alcohol, Alpha-Isomethyl Ionone, C Itr Ic Acid, Citronellol, Cetrimonium Chloride, Coumarin, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C228727/1).

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Everything You Need To Know About
Purple Shampoo

We may never really know if blondes have more fun. Nevertheless, whether you’re bottle blonde or naturally blessed, you know there’s a fair bit of upkeep involved to keep the good times rolling. The key to keep your hair hues looking icy? A purple shampoo.


What is purple shampoo?
It’s exactly what it says on the bottle. A shampoo with purple pigments that keep brassy undertones at bay. Consider it your DIY tune-up to keep your new hue looking flawless for longer.

How does purple shampoo work?
While the concept of purple shampoo might sound a little crazy, it all comes back to colour theory. Purple is directly opposite yellow on the colour wheel, so the purple pigments neutralises any unwanted yellows brought out by things like sun or heat styling. While it won’t actually change the colour of your hair, it addresses the tone and nixes the brassiness. It’s basically your at-home toner.

How does purple shampoo fit in my routine?
Coloured shampoos should be used in conjunction with your regular shampoo and conditioning routine instead of replacing them entirely. If you're washing your hair thrice a week, introduce purple shampoo for the fourth wash. Overdoing the purple shampoo can leave hair colour looking dull and drap, which is the opposite of what you want!
All-over blondes will find the top of the hair more golden than the ends, so we recommend applying a concentrated amount of purple at the crown and letting it run out as you lather and rinse. The ends will catch the colour (they don't need as much anyway), so let it drizzle through.

Do I need purple shampoo?
Blonde hair does need more maintainence, but purple shampoo works across the colour spectrum. Dark hair is more prone to brassiness due to the amount of melanin it has, so brunettes will find purple shampoo surprisingly useful to get rid of those warm hues.

Where do I find purple shampoo?
Right here. Meet the brand NEW Elvive Anti-Brassiness Purple Shampoo, designed to hydrate, tone and revive coloured hair.

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Obsessed with nourished hair like Jasmin? Her role as a blogger means that she travels a lot, which dries her hair out. She can’t afford to have a bad hair day, and loves the way Elvive Extraordinary Oils puts lost moisture back into her hair.

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Obsessed with lasting colour like Jodi? As a busy mum who also works in fashion and television, Jodi doesn’t have a lot of time to spend in salons, and loves the fact that she can maintain her fresh colour feeling with Elvive Colour Protect.

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