Soo Joo Park
Korean supermodel SooJoo Park is the new catwalk sensation; her bold personality and audacious look have been immediately embraced by the fashion scene and her unconventional talent never plays by the rules.
Born in the city of Seoul, SooJoo cultivated an innate sense of underground aesthetics and then, following a move to California at the age of 10, fully adopted the artsy west coast lifestyle. With her cutting edge style she is the muse of her time and her potential was immediately recognised by the fashion world. Following introductions to world renowned designers Tom Ford and Karl Lagerfeld, she immediately walked in their shows and was the starring face of their subsequent campaigns. SooJoo’s popularity stems not only from her very unique features, but also from her uniquely commanding presence. Recognised as an International Fashion Week staple, having walked for Fendi, Oscar De La Renta and Lanvin, to name a few, SooJoo has an enviable portfolio including the front covers of Vogue, Wonderland, Numero and countless others.
L’Oréal Paris represents everything I want to stand for, by inspiring and empowering women to be the best versions of themselves.