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Hair + Skin Trends | A to Z of Summer Beauty

Hair + Skin Trends | A to Z of Summer Beauty


Relearn your alphabet – we’re about to school you in all the summer beauty your need to know. Say goodbye to dry hair and oily skin and hello to a fresh, amazing you!


A – Accentuated Lashes
There’s no denying large, exaggerated eyelashes dominated the runways in 2018. But the latest trend coming through? Naturally long lashes. Enter Clinically Proven Lash Serum: a lash conditioner that strengthens, repairs and beautifies lashes in 30 days.



B – Bangs Are Back
Full bangs are back, but with a fresh take. Enter curtain fringes. They're pretty much exactly what they sound like: long eyebrow-skimming bangs that part in the centre like curtains. To keep them looking sharp, invest in some dry shampoo and use before your bangs get dirty.



C – Cat Eye
Dramatic sweeps of liquid liner elongate the eyes for maximum impact. Beginning in the inner corner of your eye, use small strokes to draw along the tape and trace your desired shape.



D – Dewy Skin
Dewy skin begins with a good-quality base. Try a multitasking formula such as Nude Magique BB Cream, which works as a light cover with added sun-kissed glow.



E – Exfoliate
Exfoliate once weekly to remove dead skin cells and impurities in the skin, which can make your skin appear dull. Sugar Scrubs Purifying Scrub contains kiwi seeds to exfoliate the skin and help reduce blackheads (perfect in warmer weather!) and peppermint essential oil to soothe and reduce blemishes.



F – Festival Hair
Dip-dye hair goes ultra luxe this season with the addition of dreamy metallics – rose gold, anyone? The genius of Colorista Hair Makeup is that it’s temporary, so you can change your colour to match your mood/outfit. Apply to dry hair for intense colour; and for a soft pastel look, brush through until you get your desired hue.



G – Glycolic, Glycolic, Glycolic
Our favourite skincare all-rounder. Glycolic acid works as a chemical exfoliant, removing dead skin cells from the top layers of your skin without scrubbing. It improves skin texture and boosts radiance to remove the appearance of fine lines and wrinkles. ‘Nuff said! Try the new Glycolic Peel Pads.



H – Hydration Heroes
Still not sure if you need a serum? The short answer – 100% yes! These lightweight, concentrated liquids penetrate deeper into your skin, so they work harder and faster for maximum hydration. Revitalift Filler [HA] Serum has a 10 times higher concentration of hyaluronic acid than the average L’Oréal Paris day cream. To get the most from your serum, use immediately after cleansing, followed by products such as moisturiser or sunscreen.



I – Illegally Long Lashes
Last week lips were big, now it's time for eyes to be in the spotlight! Bigger is better this season, so look for mascaras with added fibres, taking lashes to a whole new dimension in length. X Fiber Mascara gives the ultimate false-lash look without the hassle of falsies or extensions.



J – Just-Back-From-The-Salon-Skin
Give yourself a much-needed dose of TLC with an at-home facial. Start with a steam - as well as relaxing you, it will open up your pores and help release the impurities, including any dead cells, dirt, bacteria or other trapped matter that could be causing breakouts. Follow with a Pure Clay Mask to suit your skin concerns. Alternatively, multi-mask using a tailored clay on different areas of the face depending on concerns.



K – Kaleidoscope Palettes
Why apply blush, bronze and highlight separately when you can combine the three in one product? Wake Up & Glow Palette offers four super-pigmented, luminous shades for natural-looking radiance. Compacts that blend colours give you a more natural looking glow to match your skin tone. You’ll be positively radiant!



L - Layage
This hot new highlighting trend involves dividing hair into sections and splaying it on a large flat board, then painting the colour onto the strands with a delicate brush. The effect? A more subtle version of ombre, giving your hair lift with the addition of complementary hues. Try Colorista Effect Bleach.



M – Mineral Makeup
Go natural this summer with mineral make-up. The formulas won’t feel heavy on your skin and are packed with vitamins and minerals to heal, moisturise and defend against the elements. True Match Minerals Foundation (www.lorealparis.com.au/products/make-up/face/foundation/true-match-minerals-foundation-3n-creme-beige) is formulated with 95% sea minerals, including kaolin and zinc.



N – Nineties
Clueless, Jawbreakers, Heathers. Nineties fashion was seriously the best and has seen a revival. The era’s influence extends to beauty looks, with deep plum lip colours and blue-hued eyeshadows making the rounds this season. Are you feeling brave enough?



O – Ombre… Continues!
The ombre hair trend isn't going anywhere. And with Préférence Wild Ombrés DIY kit, there's never been a better time to get involved. With our exclusive lightening formula and easy application brush, DIY colour has never been so easy!



P – Pick Me Up
Does your skin feel dry and thirsty? A hydrating serum acts as a quick pick me up, reviving skin and brightening your complexion. Age Perfect Intense Nutrition Serum is enriched with pro-calcium, golden honey and extract of acacia to intensely nourish and repair the skin.



Q – Quick Fix
Oils revive lacklustre hair and make for shinier, healthier looking locks in an instant! Try Elvive Extraordinary Oil, enriched with fine coconut oil to nourish and protect your hair.



R – Retinol
Retinol rejuvenates skin cells and increases collagen production, which means brighter, softer, younger-looking skin. Revitalift Day Cream is enriched with Pro-Retinol A, a powerful ingredient that stimulates skin cell renewal.


S – Stay-Put Formulas
Summertime means fun in the sun, as well as extra sweat and oil production. To keep your make-up looking fresh throughout the day, choose a stay-put foundation that also helps maintain your skin moisture balance.


T – Technicolor Strands
Festival season here and day-glo streaks are ready to go! Think Marie Antoinette meets punk rock chic. If you only want those streaks to last the weekend, try the Colorista Hair Makeup range – not only does it wipe in and wash straight out, it’s available in 13 on-trend colourful shades!


U – Up Do
When it's hot and humid, the last thing you want to do is spend time styling your hair for it to turn frizzy and sweaty. Go for a chic up do instead. Stylista Bun Gel-spray is a non-sticky, silicone-free formula that’ll leave your hair smelling divine while instantly creating a thicker, fuller styled bun.


V – Vibrant Colours
Bright solid colours are one of the most exciting trends to come out of the runways this season. Out-there shades are great for nails, eyes and even lips for a fabulous statement look. Just make sure to choose just one statement feature so you don’t look like Bozo the clown.


W – Wet Look Hair
As spotted on the catwalk, slicked-back strands are one of the hottest hair-dos this summer. Gather hair and pull back into a chignon or ponytail, using a maximum hold product liberally for a high-shine finish.


X – X-Treme Brows
Statement brows are here to stay. Go easy on the tweezers and add to your natural brow by filling in any gaps with a brow liner. Better still, shape and fill with Brow Artist Micro Tattoo which gives a microbladed finish that lasts up to 24 hours.


Y – Youthful
When it comes to a youthful glow, look for products with a light-reflecting illuminating property, such as Wake Up & Glow Highlighting Drops. Use the concentrated drops under your foundation for a natural-looking glow, mixed with your foundation, primer or moisturiser to add radiance, or alone as a highlighter.


Z – Zit Elimination
All the heat and humidity can spur increased oil production, which usually leads to breakouts. To zap zits and decrease super-sized pores, try our Glycolic Peel Pads to gently exfoliate and resurface for a more unified skin tone.

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Trends & Tutorial

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Skincare

Me Time:
Luxe Beauty Rituals For The Long Weekend

Light a scented candle, pop on a relaxing face mask (or two) and get ready to unwind. Long weekends are a golden opportunity to give yourself a much-needed dose of TLC with a blissed-out spa experience at home.

Tune out and treat yourself with a bit of ‘me’ time. Or invite your besties around and make it a group spa date! Slough off dead skin cells with one of our Sugar Scrubs or opt for more gentle detox with a nourishing Clay Mask. Easy, affordable and totally rejuvenating, you’ll be feeling positively pampered by the end of it.

#1 Pure Clay Soothing Mask
If your skin is on the sensitive side, we've got the perfect mask for a little TLC. New Pure Clay Soothing Mask is an all-round skin detox, reducing tightness and redness. The creamy clay formula consists of kaolin clay to remove impurities, montmorillonite clay to purify skin and ghassoul clay to absorb excess oil.

#2 Pure Clay Charcoal Mask
Nothing sorts out clogged pores quite like charcoal. It's like a magnet specifically devised to attract and draw out any impurities. Apply the Pure Clay Mask Detoxifying + Brightening Charcoal Mask to give those pores a deep cleanse, focusing on the areas that need it most - like the nose.

#3 Anti-Fatigue Coffee Sugar Scrub
As temperatures continue to dip, your skin may be feeling (and looking) less than radiant. The new Anti-Fatigue Coffee Sugar Scrub is boosted with Kona coffee grounds sourced from the Hawaiian coast to instantly invigorate and renew skin to boost tired complexions.

#4 Purifying Sugar Scrub with Kiwi Seed
For a purified look and feel, turn to the humble kiwi seed. In addition to the blend of pure sugars, the Purifying Sugar Scrub with Kiwi Seed helps to remove dirt and oil while polishing dull skin. You'll be left with visibly brightened, baby-soft skin and a far more even complexion.

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Hair Styling

Beauty Tips
From Fashion Week


The sartorial marathons in London and New York have officially wrapped, which means it’s time for a Fashion Week runway recap. We’ve pulled together the top emerging trends from Fashion Week Fall 2019 - from smouldering shadows and elegant chignons to a glorious nod to the discos era - so you can spin high fashion styles into everyday chic.

70s homage
The loud glitz and glamour of the 70s disco scene was a major theme on the Fashion Week catwalk. Slicked back hair took a backseat to frizzy, voluminous updos – Big Hair Energy, if you will. While designers like Michael Kors went all out, Erdem took a more ladylike approach with a sculptural, elegant chignon at the crown. To replicate the look, simply gather your hair into a high ponytail, gently tease for volume and twist it into a knot. Tuck in stray ends and secure with large hairpins... and a generous spritz of Elnett!

Colour clouds

Pastel hair these days are less a trend and more a fact of life… and fashion. Cotton candy pink and baby blue shades came out to play in a major way at London Fashion Week. Colour clouds made their runway debut. Simply put, it’s a sporadic pattern of pastel streaks arranged artfully (and carelessly) through your tresses, peeking out for a surprise burst of colour. Sounds like fun? With Colorista 1-day Spray, you can get the pastel look without the commitment. In fact, you can rock it without even running a comb through your hair. Just spray!

Ombre lips
Two-tone lipstick is back in vogue, with designers and makeup artists at Fashion Week falling head over heels for the Warhol pop art pout. It’s a look that’s easily recreated at home, all you need is several shades of red lipstick and plum lip liner. First, trace the perimeter of the mouth with Color Riche Lip Liner and diffuse toward the center. Then layer Color Riche Matte Lipstick on top and finish with a dot of red at the very center. You’re left with a blooming floral effect - very la vie en rose.

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Haircare

Purple Shampoo
What is it & how to use it

Purple shampoo, or silver shampoo as it’s otherwise known, is one of the most loved products in the blonde hair care arsenal. Inspired by professional salon treatments, purple shampoo formulas (also known as silver shampoo) have long been used to help keep silver and platinum blonde hair from looking brassy. Now, purple shampoo can be used on blonde hair, silver hair and highlighted brunettes.

We’re breaking down exactly what purple shampoo is and how to add it seamlessly into your hair care routine – regardless of what shade you’re rocking.

How exactly does purple shampoo work?

Purple shampoo was invented primarily to balance out the brassy tones in blonde hair shades that develop over time. External factors – like the water, sun, salt and chlorine – have a tendency to change both natural and dyed blonde locks to a bright yellow shade. Purple shampoo works to combat that bright brassiness through basic colour theory.

Every shade on the colour wheel has an equal opposite colour that perfectly complements it. For yellow, that shade is purple. So, applying the colour purple to hair that’s giving off too much of a yellow vibe helps to neutralise it – leaving you with strands that are blonde and cooler, rather than brassy.

Who is purple shampoo for?

Purple shampoo has been considered a silver or blonde-only hair product for a long time, but a little change of perspective has caused a revolution in what purple shampoo is considered great for.

Modern purple shampoos, such as L’Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, combine colour protection and nourishment with the purple pigment neutralisation. This purple shampoo goes even further and has the ability to brighten and enhance platinum blonde, silver and highlighted hair.

It does this by neutralising brassy tones: orange tones on highlighted brunettes (ombre hair will be more than happy!), and yellow tones on blonde, silver, white hair. Our caring formula also intensely nourishes hair, keeping it looking as fresh as the day it was coloured.

How do you use purple shampoo?

It’s important to note that because purple shampoo contains toning components, rather than just cleansing ones, it requires a slightly different routine to a more traditional lather, rinse, repeat. So, how exactly do you use purple shampoo?

Tip 1: Make sure your shower is warm

Make sure that your shower temperature is on the slightly warmer side. Heat opens up the hair shaft which will allow the purple pigment to be deposited (and stick.)

Tip 2: Use weekly

With purple shampoo, more is not better. Use it once a week is enough to correct any undesired brassy tones.

Tip 3: Don’t skip conditioner

Nourish your hair by using purple conditioner alongside a conditioner like . Conditioners like this have 2 benefits – not only do they give your hair a boost of always-needed nourishment, but they also deposit additional purple colour into your fair hair strands.

Tip 4: Complement your routine with daily colour protect

Incorporate L’Oréal Paris Elvive Colour Protect shampoo and conditioner into your daily routine for maximum colour care.

Tip 5: Timing is everything

The single most important thing you can do to ensure the effectiveness of your purple hair care products is to take your time with them. On the one day a week that you use your purple shampoo – rather than your standard one – leave it for around three minutes once you’ve massaged it onto your hair. This gives the colour a chance to settle into your strands rather than just being washed away immediately. The same goes for your purple conditioner. Consider it like you would a hair mask treatment and let it soak in.

 

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