Purple Shampoo for Every Shade

The term purple shampoo has been floating around the beauty sphere for a long time now. It’s most often associated with other words like ‘brassy’ and ‘platinum’ and there’s a common misconception that it is used exclusively for a certain shade of blonde. What if we said that a variety of blonde tones can use this purple-toning shampoo?
Below we’ll give a brief overview of what purple shampoo really is, how it works and, most importantly, how it’ll affect your particular hair colour.

What is Purple Shampoo?

Purple shampoo has long been promoted with promises of a more clear, vibrant shade of blonde. Purple shampoo is, in short, exactly what it says on the tin: toning shampoo that helps to reduce brassy tones for a more multi-dimensional, bright colour.

Purple shampoo works primarily via the magic of the colour wheel. As most artists know, each colour on the wheel has an opposite shade that perfectly complements it. For the colour yellow – you guessed it – that colour is purple. Because of this natural balance, purple shampoo is great for helping to tone down more of the high-vibrancy yellow (often referred to as brassy) shades that typically show themselves on coloured blonde hair over time. It’s a major player in helping today’s modern blondes achieve the coveted ashy or platinum looks.

Today’s purple shampoo is not the shampoo of yesterday, however. Instead, many advanced formula purple shampoos, such as L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, are made for coloured hair of different tones.

For Blondes

It may come as no surprise that your hair is already primed for modern purple shampoo use. As always, adding this trusty product into your routine once a week – yes, that is all you need! – will offer visible benefits in banishing brass and excess yellow tones. Reducing your strands of these colours will let the true beauty of your honey strands shine.

For Highlighted Brunettes

Here’s where it gets interesting. Purple shampoo has often been assumed to not be suitable for brunettes. Because it typically works to neutralise excess yellow tones, purple shampoo is considered a blonde-only product, but for many brunettes, lighter hair strands, like highlights, have the penchant to get brassy just as if the colour was your full head of hair. For brunettes, a once a week standing date with L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo is a perfect way to see a noticeable uptake in vibrancy in your brunette shade. Products like this work after the first use and will leave your hair looking bright and beautiful. Purple shampoo is also suitable for Ombre and Balayage hair.

For Grey or White Hair

Anyone with grey, silver, salt and pepper or white locks can also reap the rewards of toning down the dial on harsh yellow undertones. The result is more neutral grey or white shade that shines for any generation.

Tips For Use

Regardless of what colour hair you intend to use your purple shampoo on there are a few tips for optimal results.

First, use your purple shampoo once a week. Unlike a normal shampoo, which you typically rinse out almost immediately, purple shampoo should be left in for 1-3 minutes to get maximum benefits.

Lastly, using a conditioner like L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Conditioner is important to help keep your hair nourished. This conditioner is also purple-toned and should be left in for five minutes following your purple shampoo routine for best results.

To complement this weekly step, use the L’Oréal Paris Elvive Colour Protect shampoo and conditioner as part of your daily routine. 
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