New One-Twist Hair Color by L'Oréal Men Expert

EASY MIX, NO MESS, GREYS BLENDED! With the new One-Twist hair color, powered by an ammonia-free gel technology, grey coverage has never been so easy: just twist, shake, apply and in 5 minutes undetectable grey coverage guaranteed. Greys blended for up to 6 weeks.

Just Twist, Shake and Apply!

Discover everything you need to know about One-Twist hair color.


In 5 min: undetectable, natural looking grey coverage

Image Before After One Twist

Find your shade with our Shade Matcher

In 3 simple questions and the help of our virtual try on, find your best match for undetectable, natural-looking grey coverage!


Check out how it works

Hair color has never been this easy for men. All you need is our all-in-one bottle : just twist, shake, apply and leave on for 5 minutes before rinsing. And voilà! Greys blended for up to 6 weeks.
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Powered by an ammonia-free gel technology

This breakthrough innovation in men's hair color is powered by an ammonia-free technology and allows to blend in greys with scalp comfort. Bonus: no need to worry about a root regrowth as it fades naturally in 6 weeks. No surprises: 97% of men are satisfied!

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LP Men Air Technology Cadre V1

Frequently Asked Questions

How does it work?

All you have to do is twist, shake and apply on your greys with the precise applicator comb. Then wait 5 mins, rinse and shampoo.

Read the instruction leaflet inside the kit and perform an allergy alert test 48 hours before each application.


When should I begin timing?

Start timing the 5 mins after you have finished applying the product.


Can I use the left over a second time?

Men expert one-twist hair color is a single use application product. Once the content is mixed, it must be used immediately, and any remaining product should be discarded.


Can I use it for my beard?

Men expert one-twist hair color has been developed specifically for the hair; you cannot use this formula on your beard.


Is the result going to look natural?

Men expert one-twist hair color is a tone-on-tone formula which blends in naturally with your hair color. It was formulated specifically for a natural-looking result.


Will it cover all my greys?

Men expert one-twist hair color achieves a natural-looking result. It won't deliver full grey coverage but will instead naturally blend in your greys.


How to dispose of the product?

The bottle, the carton box and leaflet should be sorted into the recycle bin. The two allergy test sachets and the gloves must be disposed of in the in the usual bin.


How do I take care of my hair once i’ve colored it?

All classical shampoos will work. Just avoid anti-dandruff shampoo the day of the color.


How will it fade?

Men expert one-twist hair color fades naturally in around 6 weeks as you wash your hair.


How often should I color my hair?

The recommended frequency is 4 to 6 weeks. Why not color your hair when you get a haircut?


What shade should I use?

If you are hesitating between two shades, choose the lighter one. If you need more help, use our shade matcher to find it out


Can I use it to dye my hair in black, brown, blonde…?

If you have dark hair and you are looking to go blonde this is not the hair color you should be using. This hair color was designed to naturally blend in your greys and not for color transformations.


What’s inside the box?

This is not your typical hair color it’s an all in one bottle. Inside the box you will find one bottle, gloves, the instructions leaflet, and what you need to do an allergy alert test.

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