How to Use a Purple Hair Mask to Tone Brassiness

When you bleach and colour your hair blonde, over time your hair can develop a brassy tone. Thankfully, toning products, such a Purple hair masks, can rebalance your blonde hue and help combat brassy tones.


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Purple hair masks apply the principles of colour theory to hair care. Colours neutralise one another and with hair care, coloured toning products can counteract hues that are opposite of their own. A purple toning mask is used on a brassy hair colour to remove the unwelcome yellow tones.

L’Oréal Paris Elvive Colour Protect Deep Purple Mask is formulated with purple pigments to instantly neutralise unwanted yellow and orange tones while providing intense care to hair. Perfectly protects blonde, bleached and highlighted hair.

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For the best outcome pair with L’Oréal Paris Elvive Colour Protect Purple Shampoo. After using the purple shampoo, apply on damp hair and leave on for 5 minutes before rinsing well.

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When brass tones do start to appear, you should use a purple shampoo and conditioner. Approximately once a week you can boost your blonde hair colour further with a purple toning mask.

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