Purple hair masks apply the principles of colour theory to hair care. Colours neutralise one another and with hair care, coloured toning products can counteract hues that are opposite of their own. A purple toning mask is used on a brassy hair colour to remove the unwelcome yellow tones.
L’Oréal Paris Elvive Colour Protect Deep Purple Mask is formulated with purple pigments to instantly neutralise unwanted yellow and orange tones while providing intense care to hair. Perfectly protects blonde, bleached and highlighted hair.