Hair Dye & Hair Colouring Tips

Hair colour defines how you look and can even influence how you feel. That’s why at L'Oréal Paris you’re worth the best hair colour for your unique style. Whether you’re a first-time user of at home hair colour or a seasoned pro, you can find the perfect shade to match your unique style. Discover how to find the best hair colour for your skin tone, and then easily try on shades with our Virtual Try On tool, until you find the best colour for you. At L’Oréal Paris, hair colour is more than a science; it’s an art.

BROWSE BY HAIR COLOUR TYPE

With over 100 years of experience at the forefront of scientific research and development in hair colouring, L’Oréal Paris offers the most luxurious colouring experience combined with the latest technology and widest colour choice. Choose your next look from our hair colour shades in a range of permanent, semi-permanent and root touch-up hair dye options. From covering greys, trying new hues, to making a bold statement, find your perfect shade today.

DISCOVER HAIR DYE TIPS FOR BEGINNERS

With over 100 years of experience, we at L’Oréal Paris are here to give you all the pro hair dyeing tips and tricks you need to achieve your perfect hair colour result at home.

 

TEST YOUR SHADE ONLINE WITH VIRTUAL HAIR COLOUR TRY ON

TEST YOUR SHADE ONLINE WITH VIRTUAL HAIR COLOUR TRY ON

Our hair colour virtual try-on tool allows you to try on hundreds of shades with zero commitment. Simply TAP & TRY to see your new look live, or upload a selfie. STEP BY STEP: 
1. Select one of the products you would like to virtually try on 
2. Click Tap & Try and see your new look live or upload a selfie 
3. Flick through the shades to find the product that best suits you

Experiment with shades using our Virtual Hair Colour Try On

EXPLORE OUR HAIR COLOUR BRANDS

HOW TO CHOOSE HAIR DYE FOR YOUR HAIR COLOUR NEEDS

Step ONE: Choose your BASE Colour:
Decide how light or dark you want your hair colour to be.
The first number of the shade always relates to the base colour. The higher the number, the lighter the base colour will be.
Example: 6.3 is a light brown
When choosing your hair colour, make sure you don’t pick a shade that is more than 2 levels from your natural base colour.

 

Step TWO: Choose your REFLECT Colour:
Decide what type of reflect you want in your shade; cool, warm or no reflect.
The second number of the shade always relates to the reflect. The higher the number is, the warmer the reflect will be.
Example: 6.3 is a golden reflect
Some shades have double reflects added giving more colour intensity. When two reflects are present, the first one is the more dominant of both.
Example: 8.34 is a golden copper double reflect. The gold .3 is the dominant reflect.

 

Step THREE: Apply Magic Retouch in between hair dyes to conceal root regrowth - match your BASE Colour:
For in between colourations, conceal greys and roots in just one quick application with the Magic Retouch range.
Match the shade to your BASE colour to give you perfectly blended coverage.
Example: Magic Retouch Brown matches Excellence 5 (Brown)

 

EXCELENCE CRÈME

PREFERENCE

CASTING CRÈME GLOSS

MAGIC RETOUCH

CHOOSE THIS

BRAND FOR

TRIPLE CARE COLOUR FORMULA

WITH 100% GREY COVERAGE

LONG-LASTING COLOUR

AND SHINE

NO AMMONIA

NATURAL LOOKING HAIR

ROOT TOUCH UP

MAINTAIN GREYS & ROOT COLOUR

COLOUR

RESULT

RICH, RADIANT COLOUR

FROM ROOT TO TIP

LUMINIOUS COLOUR

FULL OF REFLECTS

ULTRA GLOSSY COLOUR

THAT BLENDS NATURALLY

FLAWLESS, BLENDED ROOT COVERAGE

THAT CONCEALS GREYS

DURATION

PERMANENT COLOUR

LONG LASTING

PERMANENT COLOUR

UP TO 8 WEEKS

SEMI-PERMANENT COLOUR

LASTS UP TO 28 SHAMPOOS

SPRAY: TEMPORARY
UNTIL WASH OUT

PRECISION: TEMPORARY
UNTIL WASH OUT

PERMANENT: PERMANENT
UP TO 4 WEEKS

GREY

COVERAGE

100% GREY COVERAGE

100% GREY COVERAGE

FIRST GREYS COVERAGE

100% GREY ROOT COVERAGE


















 

 

 

 

 

 

 

 

 

 

 


Hair Colour Matrix
Hair Colour Shade Matrix

DISCOVER THE BEFORE AND AFTER OF HAIR COLOUR TO LOOK YOUNGER

HOW TO CARE FOR HAIR COLOUR

Protect your coloured hair with Elvive Colour Protect Range to help nourish hair and boost colour radiance. Enriched with a UV filter to help protect hair from the sun. 

Fight brassiness with Elvive Colour Protect Purple Range, enriched with an anti-brass purple technology to neutralise unwanted yellow, orange and brassy tones to brighten blonde, highlighted or silver hair.
 

HAIR CARE ROUTINE FOR COLOURED HAIR

For those who want to nourish and protect their hair colour, Elvive Colour Protect is for you!

Step 1: Start with Elvive Colour Protect Shampoo, apply on wet hair, massage into scalp and rinse.

Step 2: Your next step is to apply Colour Protect Wonder Water. Apply to the lengths of your hair, massage in for 8 seconds and rinse. 

Step 3: Now it’s time for conditioner.

Step 4: Apply the colour.

HAIR CARE ROUTINE FOR BLONDES WANTING TO FIGHT BRASSINESS

For blondes who want to fight brassiness, Elvive Colour Protect Purple is perfect, helping to fight unwanted warm tones, use once a week to help compliment your Elvive Colour Protect routine. 

Step 1: Begin with Elvive Colour Protect Purple Shampoo, smooth a generous amount on damp hair, leave for 1-3 minutes then lather and rinse. 

Step 2: Follow with Elvive Colour Protect Conditioner, smooth on mid-lengths to ends, leave for 2-5 minutes, then rinse. 

Step 3: Alternatively, if you need additional hydration, skip conditioner, and go straight in to our Elvive Colour Protect Purple Mask. Apply to mid-lengths to ends, leave for 1-3 minutes and rinse. 

Step 4: Before blow-drying, apply Elvive All for Blonde 10 in 1 Bleach Rescue Spray to protect your hair from heat damage and help reduce hair surface damage. 
How do I know if a hair colour will suit me?

If you’re keen for a change, but unsure whether you’ll like the end colour, Casting Crème Gloss is a good place to start. A semi-permanent hair dye, lasting up to 28 washes, you’ll be able to see whether you like a different look without the commitment of a permanent dye.

How long does hair dye last?

A permanent hair dye should last between 4-6 weeks, as it is permanent it lasts until you roots begin to grow out.

Does hair dye expire?

Cream and gel hair dye expires after opening. Therefore, once you have mixed up the dye, you are not able to save it for future use.

What is the best way to cover first greys?

First greys are usually scattered, which is why Magic Retouch Precision is perfect, as you can target greys and instantly conceal them with the easy brush applicator.

How often am I able to colour my hair?

You should only colour your hair when you need to. For permanent hair dye, only colour your hair when your roots begin to grow out, applying the colour directly to your roots. This is typically every 4-6 weeks.