Introducing our Woman of Worth: Rosie Batty

2021 marks 50 years of L’Oréal Paris’ iconic tagline “Because I’m Worth It”, with these four simple words having become an iconic declaration of beauty and empowerment. In celebration, we are proud to announce our collaboration with local role model and Woman of Worth Rosie Batty. The ‘Know Your Worth’ campaign, powered by conversations with L’Oréal Paris ambassadors including Australian of the Year 2015 Rosie, aims to remind all Australian women that they are and always will be worth it.

About Rosie

Rosie Batty knows pain no woman should have to suffer. Her son was killed by his father in a horrendous incident in February 2014, that shocked not only the nation, but the world. Rosie had suffered years of family violence and had intervention and custody orders in place, to protect herself and her son.  

Following the incident, Rosie became an outspoken and dynamic campaigner against domestic violence, which led her to be named Australian of the Year in 2015. Rosie has made the most of her position of influence, campaigning and advocating for necessary systemic and attitudinal change, to address the family violence epidemic. Due to her inspiring work, she was named by Fortune Magazine as one of its top 50 world’s greatest leaders in 2016 and has also been inducted into the Victorian Honour Roll of Women and is a recipient of The Pride of Australia National Courage Medal. 

{ "@context": "", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "" }

Rosie on Self Worth

L’Oréal Paris are proud for the courageous and empowering woman that Rosie is, to join the extraordinary group of unapologetic women representing the brand, which includes Feminist & Pop Star Jessica Mauboy, Australian Cricket legend Elyse Perry, and Former MasterChef runner-up, artist and author Poh Ling Yeow.  

Rosie’s advice to others: “Don’t have regrets. If you REALLY want to do something, then make it happen even if you feel terrified at the prospect. It will be an amazing experience and will give you more confidence to expand your boundaries and do more than you ever imagined.” 

{ "@context": "", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "" }

Rosie’s Top L’Oréal Paris Products

Speaking of her favourite L’Oréal Paris products Rosie is a fan of our skincare from Age Perfect Golden Age Day Cream and Night Cream which give skin a rosy glow.

{ "@context": "", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "" }
L'Oréal Paris Know Your Worth


Marie Claire to launch our Know Your Worth Campaign and support our Women of Worth Jessica Mauboy, Ellyse Perry, Rosie Batty, Poh Ling Yeow. They reveal their journey to self-worth in the hope of helping others find theirs.

{ "@context": "", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "", "name": "Beauty Magazine" } } , { "@type":"ListItem", "position": 3, "item": { "@id": "", "name": "Woman of Worth Rosie Batty" } } ] }