Introducing our Woman of Worth: Rosie Batty
2021 marks 50 years of L’Oréal Paris’ iconic tagline “Because I’m Worth It”, with these four simple words having become an iconic declaration of beauty and empowerment. In celebration, we are proud to announce our collaboration with local role model and Woman of Worth Rosie Batty. The ‘Know Your Worth’ campaign, powered by conversations with L’Oréal Paris ambassadors including Australian of the Year 2015 Rosie, aims to remind all Australian women that they are and always will be worth it.