Introducing our Woman of Worth: Jessica Mauboy
2021 marks 50 years of L’Oréal Paris’ iconic tagline “Because I’m Worth It”, with these four simple words having become an iconic declaration of beauty and empowerment. In celebration, we are proud to announce our collaboration with local role model and Woman of Worth, Jessica Mauboy. The ‘Know Your Worth’ campaign, powered by conversations with L’Oréal Paris ambassadors such as Jess, aims to remind all Australian women that they are and always will be worth it. The singer-songwriter, who has quickly become an iconic declaration of beauty and empowerment, shares with us her story in encouraging Australian women to reject their insecurities, celebrate their individuality and help further empower them on their journey to self-fulfillment.