Wouldn’t it be great if you could wake up one morning and – presto – you had hair like Rapunzel? Sadly, the dream stops right there, we’ll give it to you straight – there’s simply no magic bullet to make hair grow longer overnight. Inch-by-inch, day-by-day – you’ve got to play the long game. Which means creating the right environment for healthy hair to grow – with no splitting, snapping or breakage.
So, when you’re suffering from serious growing pains and the waiting just gets too hard, here are our 10 commandments for getting your longest, strongest hair:
Step 1: Choose the right shampoo: Hair isn’t silly – it knows exactly what it wants. And to help it grow longer, it demands a specific set of ingredients. Bring out the best in your hair by picking a shampoo that contains Keratin – a protein found naturally within each strand, which helps save it from snapping. New L’Oréal Paris Elvive Dream Length Restoring Shampoo ticks the Keratin box to repair and renew. The formula also contains castor oil (an ingredient well known in DIY communities as essential for hair health) as well as vitamins B and PP to guard against breakage from the inside too.
Step 2: Don’t wash too often: You know that expression, “too much of a good thing”? Like cupcakes on a Friday afternoon: The first one is naughty but nice – the fourth just makes you nauseous. So, shampooing is good – seriously good – but to grow long hair, try and limit yourself to doing it once every other day. Too much cleansing and you’ll strip the scalp and make it dry, bringing growth to an emergency stop. If things get greasy, here’s the trick: Double-cleanse, (just as you would longwear make-up) the roots alone.
Step 3: Get conditioner smart: Like skincare for hair, this is all about prepping the correct canvas – and here, conditioner will prove your good friend. Bypass those roots, which can get clogged with product build-up, and save the conditioning TLC of L’Oreal Paris Dream Length Detangling Conditioner for lengths below ear-height. Max out the benefits by gently pressing the formula into lengths and ends before rinsing. Et voila – your tips are sealed. Now you can skip your salon appointment and start growing that hair back.
Step 4: Don’t brush when your hair is wet: Yes, life’s too short to spend it detangling – but brushing your hair when it’s drenched from the shower is like a shortcut to breakage. Wet hair is fragile – and it snaps under pressure. So, to grow hair longer, play by the rules and simply stick to brushing when your hair is dry. If your hair is extremely damaged and fragile, gently using your fingers is an option as well.
Step 5: Skip super tight styles: That killer tight pony may look like a good idea. But then again, appearances can be deceptive. Dragging your hair back seriously stresses your scalp and hair out, making breakage all the more likely. So, pick a snag-proof hair tie like an Invisibobble or scrunchie and loosen up a little. Trust us, your lengths will thank you.
Step 6: Head massages are awesome – so do them more often: There are few things more relaxing than a head massage, so no wonder your scalp loves them too. Use a calming essential oil to ramp things up and the pressure from your fingers will increase circulation to your scalp. Plus, regular scalp massage is known to lower stress hormone levels, which can contribute to hair loss. Who knew that the secret to growing healthy hair lay beneath your fingertips all this time?
Step 7: Do a treatment once a week, (because treats make you and your hair happy): We get it: You’ve got Instagram to update, and Snapchats to view. Then there’s your social life and job too. But everyone’s got five minutes for a special treat. Take L’Oréal Paris Dream Length Saviour Mask: It’s rich, it’s caring, it envelops your lengths when you apply it from ear-height down – we like to think of it as a cuddle for our hair. You can even double up and apply it after your conditioner if your hair is feeling really damaged. You’ll notice the difference in shine, strength and softness after just a few minutes.
Step 8:Never skip heat protectant, (it’s literally a cardinal sin): Being fried beneath 230-degree heat would freak you out – so have a care for your poor hair. Yes, some protectants feel sticky to the touch – not to mention that they stink of alcohol. But L’Oréal Paris Dream Length leave-in No Haircut Cream actually penetrates the hair, to skip greasiness in favour of heat protection, softness and shine. Its texture is so lightweight that it’ll remain gunk-free, even on dry hair.
Step 9: Pick a boar bristle brush every time: Rescue those last centimeters from the mean blade of the scissors by being clever with your brush choice. Boar bristles distribute your scalp’s natural oils evenly through roots, lengths and tips when you’re running around between washes. Strange but true, this will even help you go longer before you need to wash again, just as commandment 2 recommends.
Step 10: Pat, don’t rub – you’ll only regret it later: So, you’ve nailed the other 9 commandments but hey, there’s always room for growth. Rubbing your hair dry with a towel will only lead to breakage and frizz. Instead, ever so gently, pat your hair with your towel to absorb the excess moisture. Strong, long, smooth and shiny – your hair will soon be ready for a selfie.
10 commandments, done and dusted – get ready to wave a fond farewell to your hairdresser in favour of growing long locks. It seems long stories have happy (hair) endings, after all.
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What Does Purple Shampoo Do And How Do I Use It?
Purple shampoo, or silver shampoo as it’s otherwise known, is one of the most loved products in the blonde hair care arsenal. Inspired by professional salon treatments, purple shampoo formulas (also known as silver shampoo) have long been used to help keep silver and platinum blonde hair from looking brassy. Now, purple shampoo can be used on blonde hair, silver hair and highlighted brunettes.
We’re breaking down exactly what purple shampoo is and how to add it seamlessly into your hair care routine – regardless of what shade you’re rocking.
How exactly does purple shampoo work?
Purple shampoo was invented primarily to balance out the brassy tones in blonde hair shades that develop over time. External factors – like the water, sun, salt and chlorine – have a tendency to change both natural and dyed blonde locks to a bright yellow shade. Purple shampoo works to combat that bright brassiness through basic colour theory.
Every shade on the colour wheel has an equal opposite colour that perfectly complements it. For yellow, that shade is purple. So, applying the colour purple to hair that’s giving off too much of a yellow vibe helps to neutralise it – leaving you with strands that are blonde and cooler, rather than brassy.
Who is purple shampoo for?
Purple shampoo has been considered a silver or blonde-only hair product for a long time, but a little change of perspective has caused a revolution in what purple shampoo is considered great for.
Modern purple shampoos, such as L’Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, combine colour protection and nourishment with the purple pigment neutralisation. This purple shampoo goes even further and has the ability to brighten and enhance platinum blonde, silver and highlighted hair.
It does this by neutralising brassy tones: orange tones on highlighted brunettes (ombre hair will be more than happy!), and yellow tones on blonde, silver, white hair. Our caring formula also intensely nourishes hair, keeping it looking as fresh as the day it was coloured.
How do you use purple shampoo?
It’s important to note that because purple shampoo contains toning components, rather than just cleansing ones, it requires a slightly different routine to a more traditional lather, rinse, repeat. So, how exactly do you use purple shampoo?
Tip 1: Make sure your shower is warm
Make sure that your shower temperature is on the slightly warmer side. Heat opens up the hair shaft which will allow the purple pigment to be deposited (and stick.)
Tip 2: Use weekly
With purple shampoo, more is not better. Use it once a week is enough to correct any undesired brassy tones.
Tip 3: Don’t skip conditioner
Nourish your hair by using purple conditioner alongside a conditioner like . Conditioners like this have 2 benefits – not only do they give your hair a boost of always-needed nourishment, but they also deposit additional purple colour into your fair hair strands.
Tip 4: Complement your routine with daily colour protect
Incorporate L’Oréal Paris Elvive Colour Protect shampoo and conditioner into your daily routine for maximum colour care.
Tip 5: Timing is everything
The single most important thing you can do to ensure the effectiveness of your purple hair care products is to take your time with them. On the one day a week that you use your purple shampoo – rather than your standard one – leave it for around three minutes once you’ve massaged it onto your hair. This gives the colour a chance to settle into your strands rather than just being washed away immediately. The same goes for your purple conditioner. Consider it like you would a hair mask treatment and let it soak in.
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