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Explore Hair colour

Preference

10.21 Alaska Very Light Pearl Blonde

Other product views

Product Benefits

Preference's unique permanent anti-fade technology ensures long lasting dazzling colour. The high shine colour enhancing conditioner keeps shine for up to 6 weeks with perfect grey coverage.

Preference Colour so superior, it’s legendary.  6 weeks of luminous shine.  6 weeks of fade-defiance.
  • 6.66 Santiago
  • 4.56 Grenada
  • 01 Superior Blonde Platinum Blonde
  • 10 Scandinavia Very Light Blonde
  • 10.1 Helsinki Very Light Ash Blonde
  • 9 Hollywood Light Blonde
  • 9.1 Viking Light Ash Blonde
  • 8 California Natural Blonde
  • 8.1 Copenhagen Ash Blonde
  • 8.3 Light Golden Blonde
  • 7 Vienna Dark Blonde
  • 6 Capri Light Brown
  • 7.3 Florida Dark Golden Blonde (Doutzen Kroes)
  • 6.35 Havana Light Golden Mahogany Brown
  • 5 Palma Brown
  • 5.25 Antigua Mahogany Brown
  • 5.3 Siena Golden Brown
  • 4 Tahiti Dark Brown
  • 4.15 Rome Deep Brown
  • 4.4 Riviera Dark Brown Auburn
  • 3 Brasilia Darkest Brown
  • 1.0 Madrid Black

Expert Advice

Inspiration

Innovation an

Preference's patented anti-fade colourants lock into the hair, to ensure a luminous and long lasting colour. The multi-application high-shine colour enhancing conditioner enriched with UV filters and Vitamin E helps renew and prolong your colour's high shine for a long-lasting dazzling colour that doesn't fade.

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Where to Buy

Buy online or find nearest store

IMPORTANT: FOLLOW THE SAFETY INSTRUCTIONS. SKIN ALLERGY TEST MUST BE DONE 48 HOURS BEFORE USE.

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