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Purple Shampoo For Every Shade

Purple Shampoo For Every Shade

The term purple shampoo has been floating around the beauty sphere for a long time now. It’s most often associated with other words like ‘brassy’ and ‘platinum’ and there’s a common misconception that it is used exclusively for a certain shade of blonde. What if we said that a variety of blonde tones can use this purple-toning shampoo?

Below we’ll give a brief overview of what purple shampoo really is, how it works and, most importantly, how it’ll affect your particular hair colour.

What is purple shampoo?

Purple shampoo has long been promoted with promises of a more clear, vibrant shade of blonde. Purple shampoo is, in short, exactly what it says on the tin: toning shampoo that helps to reduce brassy tones for a more multi-dimensional, bright colour.

Purple shampoo works primarily via the magic of the colour wheel. As most artists know, each colour on the wheel has an opposite shade that perfectly complements it. For the colour yellow – you guessed it – that colour is purple. Because of this natural balance, purple shampoo is great for helping to tone down more of the high-vibrancy yellow (often referred to as brassy) shades that typically show themselves on coloured blonde hair over time. It’s a major player in helping today’s modern blondes achieve the coveted ashy or platinum looks.

Today’s purple shampoo is not the shampoo of yesterday, however. Instead, many advanced formula purple shampoos, such as L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, are made for coloured hair of different tones.

For blondes

It may come as no surprise that your hair is already primed for modern purple shampoo use. As always, adding this trusty product into your routine once a week – yes, that is all you need! – will offer visible benefits in banishing brass and excess yellow tones. Reducing your strands of these colours will let the true beauty of your honey strands shine.

For highlighted brunettes

Here’s where it gets interesting. Purple shampoo has often been assumed to not be suitable for brunettes. Because it typically works to neutralise excess yellow tones, purple shampoo is considered a blonde-only product, but for many brunettes, lighter hair strands, like highlights, have the penchant to get brassy just as if the colour was your full head of hair. For brunettes, a once a week standing date with L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo is a perfect way to see a noticeable uptake in vibrancy in your brunette shade. Products like this work after the first use and will leave your hair looking bright and beautiful. Purple shampoo is also suitable for Ombre and Balayage hair.

For grey or white hair

Anyone with grey, silver, salt and pepper or white locks can also reap the rewards of toning down the dial on harsh yellow undertones. The result is more neutral grey or white shade that shines for any generation.

Tips for use

Regardless of what colour hair you intend to use your purple shampoo on there are a few tips for optimal results.

First, use your purple shampoo once a week. Unlike a normal shampoo, which you typically rinse out almost immediately, purple shampoo should be left in for 1-3 minutes to get maximum benefits.

Lastly, using a conditioner like L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Conditioner is important to help keep your hair nourished. This conditioner is also purple-toned and should be left in for five minutes following your purple shampoo routine for best results.

To complement this weekly step, use the L’Oréal Paris Elvive Colour Protect shampoo and conditioner as part of your daily routine.

 

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From Fashion Week


The sartorial marathons in London and New York have officially wrapped, which means it’s time for a Fashion Week runway recap. We’ve pulled together the top emerging trends from Fashion Week Fall 2019 - from smouldering shadows and elegant chignons to a glorious nod to the discos era - so you can spin high fashion styles into everyday chic.

70s homage
The loud glitz and glamour of the 70s disco scene was a major theme on the Fashion Week catwalk. Slicked back hair took a backseat to frizzy, voluminous updos – Big Hair Energy, if you will. While designers like Michael Kors went all out, Erdem took a more ladylike approach with a sculptural, elegant chignon at the crown. To replicate the look, simply gather your hair into a high ponytail, gently tease for volume and twist it into a knot. Tuck in stray ends and secure with large hairpins... and a generous spritz of Elnett!

Colour clouds

Pastel hair these days are less a trend and more a fact of life… and fashion. Cotton candy pink and baby blue shades came out to play in a major way at London Fashion Week. Colour clouds made their runway debut. Simply put, it’s a sporadic pattern of pastel streaks arranged artfully (and carelessly) through your tresses, peeking out for a surprise burst of colour. Sounds like fun? With Colorista 1-day Spray, you can get the pastel look without the commitment. In fact, you can rock it without even running a comb through your hair. Just spray!

Ombre lips
Two-tone lipstick is back in vogue, with designers and makeup artists at Fashion Week falling head over heels for the Warhol pop art pout. It’s a look that’s easily recreated at home, all you need is several shades of red lipstick and plum lip liner. First, trace the perimeter of the mouth with Color Riche Lip Liner and diffuse toward the center. Then layer Color Riche Matte Lipstick on top and finish with a dot of red at the very center. You’re left with a blooming floral effect - very la vie en rose.

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Purple Shampoo
What is it & how to use it

Purple shampoo, or silver shampoo as it’s otherwise known, is one of the most loved products in the blonde hair care arsenal. Inspired by professional salon treatments, purple shampoo formulas (also known as silver shampoo) have long been used to help keep silver and platinum blonde hair from looking brassy. Now, purple shampoo can be used on blonde hair, silver hair and highlighted brunettes.

We’re breaking down exactly what purple shampoo is and how to add it seamlessly into your hair care routine – regardless of what shade you’re rocking.

How exactly does purple shampoo work?

Purple shampoo was invented primarily to balance out the brassy tones in blonde hair shades that develop over time. External factors – like the water, sun, salt and chlorine – have a tendency to change both natural and dyed blonde locks to a bright yellow shade. Purple shampoo works to combat that bright brassiness through basic colour theory.

Every shade on the colour wheel has an equal opposite colour that perfectly complements it. For yellow, that shade is purple. So, applying the colour purple to hair that’s giving off too much of a yellow vibe helps to neutralise it – leaving you with strands that are blonde and cooler, rather than brassy.

Who is purple shampoo for?

Purple shampoo has been considered a silver or blonde-only hair product for a long time, but a little change of perspective has caused a revolution in what purple shampoo is considered great for.

Modern purple shampoos, such as L’Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, combine colour protection and nourishment with the purple pigment neutralisation. This purple shampoo goes even further and has the ability to brighten and enhance platinum blonde, silver and highlighted hair.

It does this by neutralising brassy tones: orange tones on highlighted brunettes (ombre hair will be more than happy!), and yellow tones on blonde, silver, white hair. Our caring formula also intensely nourishes hair, keeping it looking as fresh as the day it was coloured.

How do you use purple shampoo?

It’s important to note that because purple shampoo contains toning components, rather than just cleansing ones, it requires a slightly different routine to a more traditional lather, rinse, repeat. So, how exactly do you use purple shampoo?

Tip 1: Make sure your shower is warm

Make sure that your shower temperature is on the slightly warmer side. Heat opens up the hair shaft which will allow the purple pigment to be deposited (and stick.)

Tip 2: Use weekly

With purple shampoo, more is not better. Use it once a week is enough to correct any undesired brassy tones.

Tip 3: Don’t skip conditioner

Nourish your hair by using purple conditioner alongside a conditioner like . Conditioners like this have 2 benefits – not only do they give your hair a boost of always-needed nourishment, but they also deposit additional purple colour into your fair hair strands.

Tip 4: Complement your routine with daily colour protect

Incorporate L’Oréal Paris Elvive Colour Protect shampoo and conditioner into your daily routine for maximum colour care.

Tip 5: Timing is everything

The single most important thing you can do to ensure the effectiveness of your purple hair care products is to take your time with them. On the one day a week that you use your purple shampoo – rather than your standard one – leave it for around three minutes once you’ve massaged it onto your hair. This gives the colour a chance to settle into your strands rather than just being washed away immediately. The same goes for your purple conditioner. Consider it like you would a hair mask treatment and let it soak in.

 

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Anti-ageing products may have ingredient lists longer than your arm, but how do you know they’re actually effective? When you’re reading the label or the back of the tube, here are some key names to look out for.

Glycolic
TRY: Glycolic Peel Pads
WHAT: A gentle chemical exfoliator to help retexturise, refine and decongest skin. Got brown pigmentation spots? Glycolic acid is also terrific at removing the extra layers of dead cells that are holding on to all that brown pigment.

Retinol

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WHAT: This vitamin A derivative helps to soften fine lines. Retinol rejuvenates skin cells and increases collagen production, which means brighter, softer, younger-looking skin that’s more protected from the damage that comes with ageing.

Antioxidants

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WHAT: An umbrella term encompassing vitamins and enzymes that work to repair environmental damage. This includes Vitamin A, Vitamin C, Vitamin E, Green Tea and Co-Enzyme Q10. Antioxidants strengthen the skin’s barrier function by fighting off free radicals, boosting texture and leaving complexion visibly brighter.

Peptides

TRY: Age Perfect Intense Nutrition Serum 
WHAT: Not just a trendy buzzword, peptides are short chains of amino acids that can work to improve cell productivity. We love them for their anti-ageing benefits, such as helping stimulate collagen production and improve the look of fine lines and wrinkles.

Hyaluronic acid

TRY: Revitalift Filler [HA] Day Cream 
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