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Preference Infinia Dark Rose Gold

Preference Rose Golds Collection. The champion of superior rose gold colour.

Lasting, luminous, fade-defying colour.

7.23 Dark Rose Gold
preference-infinia-dark-rose-gold is rated 1.3 out of 5 by 3.
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Benefits

Preference translucent gel formula has an abundance of reflects in shimmering rose gold pigments designed for all bases. Comes with a colour extender with concentrated pure pigments to keep your colour beautiful.

Ingredients

1212448 – GEL COLOURANT: AQUA / WATER • TRIDECETH-2 CARBOXAMIDE MEA • PROPYLENE GLYCOL • HEXYLENE GLYCOL • PEG-2 OLEAMINE • POLYGLYCERYL-4 OLEYL ETHER • OLEYL ALCOHOL • ALCOHOL DENAT. • AMMONIUM HYDROXIDE • POLYGLYCERYL-2 OLEYL THER • OLEIC ACID • SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE • 4-AMINO-2-HYDROXYTOLUENE • 2-AMINO-3-HYDROXYPYRIDINE • p-AMINOPHENOL • SODIUM METABISULFITE • EUGENOL • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • AMMONIUM ACETATE • 2- METHYL-5-HYDROXYETHYLAMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • LINALOOL • ALPHA-ISOMETHYL IONONE • EDTA • CITRONELLOL • ERYTHORBIC ACID • PARFUM / FRAGRANCE. (F.I.L. D213211/1).
1152439 – DEVELOPER CRÈME: AQUA /WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202318/2).
1087166 E – COLOUR LOCK CONDITIONER: AQUA / WATER • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • ALCOHOL DENAT. • LECITHIN • TOCOPHEROL • SODIUMPCA • OLETH-10 • PPG-5-CETETH-20 • ETHYLHEXYL METHOXYCINNAMATE • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIHYDROCHLORIDE • LIMONENE • CAMELINA SATIVA OIL / CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • PHOSPHORIC ACID • GERANIOL • DISODIUM COCOAMPHODIPROPIONATE • CETRIMONIUM CHLORIDE • BUTYLPHENYL METHYLPROPIONAL • CITRONELLOL •HEXYL CINNAMAL • AMYLCINNAMAL • PARFUM/ FRAGRANCE. (F.I.L. C159572/2).
1166543 – COLOUR EXTENDER: AQUA / WATER • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • HC BLUE NO. 2 • CI 60730 / EXT. VIOLET 2 • C12-15 ALKYL BENZOATE • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • HYDROXYETHYLCELLULOSE • HYDROXYANTHRAQUINONEAMINOPROPYL METHYL MORPHOLINIUM METHOSULFATE • SODIUM HYDROXIDE • STEARYL ALCOHOL • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • FUMARIC ACID • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • ISOPROPYL ALCOHOL • MYRISTYL ALCOHOL • GERANIOL • BASIC BROWN 17 • BASIC YELLOW87 • CETYL ALCOHOL • CITRIC ACID • BUTYLPHENYL METHYLPROPIONAL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. C178465/1).

Innovation

Permanent rose gold shades by Preference that stay true to tone from root to tip for up to 8 weeks.

Rated 2 out of 5 by from Lovely Colour But Not Permanent As Advertised On the 20th of December I decided to dye my hair with L'Oreal Paris' 7.23 Dark Rose Gold. My hair is blonde so the product took perfectly and was an amazing colour. I loved it. However, after I washed my hair the first time with Shampoo and Conditioner, the product began to fade. I expected a fade like you do with every colour when you first dye it. After about six washes on the hair, the dark rose gold colour that I loved was completely gone, leaving me with my original blonde! This product is good if you want a semi-permanent hair colour but for those like me who wanted to use it as a permanent, not recommended.
Date published: 2019-01-08
Rated 1 out of 5 by from Poor cover, and too pink I have used Loreal hair products in the past and have been very happy with the overall colour and coverage, but this product was very disappointing, i have dark blond hair but the colour ended up washed out pink and a little uneven, i am now going to have to buy another colour and redo all within 24hrs of using this product, waste of time and most of all money
Date published: 2019-08-18
Rated 1 out of 5 by from Very disappointing I was so excited when this colour was released. I have used this brand a lot and never had trouble with the quality or disliked the results. But, in this case, the result was awful. I applied it over blonde hair and it just gave it a strange purplish tone that washed out. Would not recommend.
Date published: 2019-09-16
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Q And A


See the answers to questions that the public have asked to help alleviate your first time colouring fears.

Is this product applied to wet or dry hair? 
To use this product, wet your hair without washing it and towel dry thoroughly. 

Do I shampoo when removing this colour?
No, to remove we advise you add a little lukewarm water and massage thoroughly into the hair. Thoroughly rinse until the water runs clear and apply a generous amount of the shine enhancing conditioner with royal jelly. 

Can you use Casting Crème Gloss on previously coloured hair? 
Yes you can. 

How often can I use this product? 
We recommend leaving at least 6 weeks in between colour applications. On your next application you should follow Method 2 for previously coloured hair. 

I want to radically change my hair colour, can I use Casting Crème Gloss? 
Casting Crème Gloss is designed to enhance natural hair colour rather than to dramatically lighten or darken your hair. If the colour applied is darker than your natural hair colour, new growth at the root will appear more pronounced. 

How long does this colour last? 
Casting Crème Gloss will gradually fade from your hair. However, results can vary depending on your hair history and condition. 

Does it contain ammonia? 
Casting Crème Gloss does not contain ammonia. 

I have just permed my hair, when can I apply Casting Creme Gloss? 
We recommend you wait at least two weeks after using a relaxer, a perm or a straightening process on the hair before applying Casting Crème Gloss. We advise you perform a strand test before colouring your hair as perms and relaxers can leave hair more porous. Porous hair can cause colour to be absorbed faster.

I have long hair, how many boxes of Casting Crème Gloss will I need?
If your hair is below shoulder length or very thick, you may need two boxes to ensure even application.

What is the development time of Casting Crème Gloss?
Always follow the instruction leaflet. The development time for each shade is explained here. Casting Crème Gloss has a development time of 20 minutes. If you require extra coverage of grey hairs add an extra 5 minutes. Start timing as soon as you've finished applying the colour.

If you are refreshing your existing colour or if your hair has been coloured less than 3 months ago, apply to your roots and leave for 15 minutes. Then apply the remaining mixture through the lengths, massage in and leave to develop for a further 5 minutes. 

How do I protect my colour from fading? 
We recommend you should use Elvive Colour Protect shampoo and conditioner, which is formulated to specifically meet the needs of colour treated hair.

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DIY Tutorial:
Easy Ombre Hair

Want to change up your hair colour look? It's easy! This simple video will show you how.
To achieve this look Domenica used Preference Wild Ombres Shade 2 Dark Blonde To Brown. Following the package instructions carefully, Domenica mixes the three ingredients together.
She shakes the bottle side to side to make sure its all combined.

Domenica parts hair where she normally would wear it (you should do the same), then sections the hair into manageable layers. She the puts the gloves on her hands, and applies the product directly to her hair, beginning at the bottom and working her way up, ensuring to blend and work the product through her hair.

Domenica uses an old towel to wipe her hands between sections so that product application stays seamless! Domenica also applies the product to the Expert Brush, running the product through the ends of her hair.

Domenica’s expert tip is use the Expert comb to ‘back-comb’ the product at the mid-lengths to achieve a seamless transition from light to dark!
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