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Preference Platinum

8 WEEKS OF FADE-DEFYING COLOUR

Reveal the purest platinum with new generation of extreme lightening technology with up to 8 levels of lift.

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Benefits

Reveal the purest platinum with new generation of extreme lightening technology with up to 8 levels of lift.

Ingredients

1113401 - LIGHTENING POWDER: POTASSIUM PERSULFATE, SODIUM METASILICATE, SODIUM PERSULFATE, CI 77891 / TITANIUM DIOXIDE, SILICA, KAOLIN, EDTA, (C54017/1). 1113465 - LIGHTENING CREME: AQUA / WATER, CETEARYL ALCOHOL, ETHANOLAMINE, PROPYLENE GLYCOL, DECETH-3, LAURETH-12, OLETH-30, LAURIC ACID, GLYCOL DISTEARATE, POLYQUATERNIUM-22, SILICA DIMETHYL SILYLATE PENTASODIUM PENTETATE, CARBOMER, PARFUM / FRAGRANCE, (C54016/1). 1071397 - DEVELOPER CREME: AQUA / WATER, PARAFFINUM LIQUIDUM / MINERAL OIL, CETEARYL ALCOHOL, HYDROGEN PEROXIDE, STEARETH-20, PEG-4 RAPESEEDAMIDE, TOCOPHEROL, SODIUM STANNATE, POLYQUATERNIUM-6, PENTASODIUM PENTETATE, PHOSPHORIC ACID, TETRASODIUM PYROPHOSPHATE, HEXADIMETHRINE, CHLORIDE, GLYCERIN, (C42424/1). 1102469 - BRASS-DEFY CONDITIONER: AQUA / WATER, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, CETYL ALCOHOL, C12-15 ALKYL BENZOATE, ISOPROPYL ALCOHOL, HYDROXYETHYLCELLULOSE, TRIDECETH-6, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, LINALOOL, HEXYL CINNAMAL, CHLORHEXIDINE DIGLUCONATE, BENZYL ALCOHOL, CITRIC ACID, BUTYLPHENYL METHYLPROPIONAL, CETRIMONIUM CHLORIDE, LIMONENE, GERANIOL, AMYL CINNAMAL, BENZYL BENZOATE, HYDROXYANTHRAQUINONEAMINOPROPYL METHYL MORPHOLINIUM, METHOSULFATE, SODIUM HYDROXIDE, PARFUM / FRAGRANCE. (F.I.L. ). (C54188/1). 1089359 - HI-SHINE ELIXIR: PPG-5-CETETH-20, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, PARFUM / FRAGRANCE, ETHYLHEXYL, METHOXYCINNAMATE, (C48976/1). For any queries related to L’Oreal formulas and ingredients, please contact L’Oreal Australia Consumer Affairs on 1300 659 359

Innovation

Keep colour and shine lustrous for weeks and protect against brassiness with our Brass-Defy conditioner. Also with Hi-Shine Elixir for spectacular brilliance. And a fragrance that significantly improves the lightening process.
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Q And A


See the answers to questions that the public have asked to help alleviate your first time colouring fears.

Is this product applied to wet or dry hair? 
To use this product, wet your hair without washing it and towel dry thoroughly. 

Do I shampoo when removing this colour?
No, to remove we advise you add a little lukewarm water and massage thoroughly into the hair. Thoroughly rinse until the water runs clear and apply a generous amount of the shine enhancing conditioner with royal jelly. 

Can you use Casting Crème Gloss on previously coloured hair? 
Yes you can. 

How often can I use this product? 
We recommend leaving at least 6 weeks in between colour applications. On your next application you should follow Method 2 for previously coloured hair. 

I want to radically change my hair colour, can I use Casting Crème Gloss? 
Casting Crème Gloss is designed to enhance natural hair colour rather than to dramatically lighten or darken your hair. If the colour applied is darker than your natural hair colour, new growth at the root will appear more pronounced. 

How long does this colour last? 
Casting Crème Gloss will gradually fade from your hair. However, results can vary depending on your hair history and condition. 

Does it contain ammonia? 
Casting Crème Gloss does not contain ammonia. 

I have just permed my hair, when can I apply Casting Creme Gloss? 
We recommend you wait at least two weeks after using a relaxer, a perm or a straightening process on the hair before applying Casting Crème Gloss. We advise you perform a strand test before colouring your hair as perms and relaxers can leave hair more porous. Porous hair can cause colour to be absorbed faster.

I have long hair, how many boxes of Casting Crème Gloss will I need?
If your hair is below shoulder length or very thick, you may need two boxes to ensure even application.

What is the development time of Casting Crème Gloss?
Always follow the instruction leaflet. The development time for each shade is explained here. Casting Crème Gloss has a development time of 20 minutes. If you require extra coverage of grey hairs add an extra 5 minutes. Start timing as soon as you've finished applying the colour.

If you are refreshing your existing colour or if your hair has been coloured less than 3 months ago, apply to your roots and leave for 15 minutes. Then apply the remaining mixture through the lengths, massage in and leave to develop for a further 5 minutes. 

How do I protect my colour from fading? 
We recommend you should use Elvive Colour Protect shampoo and conditioner, which is formulated to specifically meet the needs of colour treated hair.

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