Close
Preference - P76 Intense Pure Red

Preference Preference

The one and onlyand premium fade-defying hair colour.

Préférence is legendary for its high-resistance colour and is now enhanced with a Hi-Shine Elixir. This precious oil is added to the mix just a few moments before colouring your hairand to help achieve luminous shine for up to 8 weeks. Perfect grey coverage. Permanent colourand high shine and lustrous.

P76 Intense Pure Red

Ingredients

1084925 COLOURANT GEL:  AQUA / WATERand CETEARYL ALCOHOLand DECETH-3and PROPYLENE GLYCOLand LAURETH-12and AMMONIUM HYDROXIDEand OLETH-30and HEXADIMETHRINE CHLORIDEand LAURIC ACIDand GLYCOL DISTEARATEand ETHANOLAMINEand 1-HYDROXYETHYL 4and5-DIAMINO PYRAZOLE SULFATEand POLYQUATERNIUM-22and SILICA DIMETHYL SILYLATE [NANO]and 4-AMINO-2-HYDROXYTOLUENEand CI 77891 / TITANIUM OXIDEand  ASCORBIC ACIDand SODIUM METABISULFITEand 6-HYDROXYINDOLEand DIMETHICONEand PENTASODIUM PENTETATEand LINALOOLand CARBOMERand BUTYLPHENYL METHYLPROPIONALand PARFUM / FRAGRANCE (FIL C50579/1) 178914 - DEVELOPER CREME: AQUA / WATERand HYDROGEN PEROXIDEand CETEARYL ALCOHOLand SODIUM STANNATEand TRIDECETH-2 CARBOXAMIDE MEAand PENTASODIUM PENTETATEand PHOSPHORIC ACIDand CETEARETH-25and TETRASODIUM PYROPHOSPHATEand GLYCERIN (FIL C13169/25). 487419 A - COLOUR LOCK CONDITIONER: AQUA / WATERand CETEARYL ALCOHOLand GLYCERINand BEHENTRIMONIUM CHLORIDEand CANDELILLA CERA / CANDELILLA WAXand AMODIMETHICONEand CETYL ESTERSand ISOPROPYL ALCOHOLand TOCOPHERYL ACETATEand LECITHINand TOCOPHEROLand OLETH-10and PHENOXYETHANOLand PPG-5-CETETH-20and ETHYLHEXYL SALICYLATEand ETHYLPARABENand TRIDECETH-12and CHLORHEXIDINE DIHYDROCHLORIDEand CAMPHOR BENZALKONIUM METHOSULFATEand LIMONENEand LINALOOLand BENZYL ALCOHOLand BENZYL BENZOATEand PHOSPHORIC ACIDand GERANIOLand DISODIUM COCOAMPHODIPROPIONATEand METHYLPARABENand CETRIMONIUM CHLORIDEand BUTYLPHENYL METHYLPROPIONALand CITRONELLOLand HEXYL CINNAMALand AMYL CINNAMALand PARFUM / FRAGRANCE. (C18845/3 ). 1089359 - HI-SHINE ELIXIR: PPG-5-CETETH-20and HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OILand PARFUM / FRAGRANCEand ETHYLHEXYLand METHOXYCINNAMATEand (C48976/1) For any queries related to L’Oreal formulas and ingredientsand please contact L’Oreal Australia Consumer Affairs on 1300 659 359

Buy Online

No store has been found!

Get Inspired

Trends & Tutorial

How to get Festival Hair How to get Festival Hair
How to get Festival Hair
Add to favourites

Hair Colour

How to get
Festival Hair

Go to the tutorial
How to achieve Vibrant colours How to achieve Vibrant colours
Add to favourites
DIY Tutorial: Easy Ombre Hair DIY Tutorial: Easy Ombre Hair
Add to favourites
Achieve a salon look from home. Platinum Blonde Achieve a salon look from home. Platinum Blonde
Achieve a salon look from home. Platinum Blonde
Add to favourites

Hair Colour

Achieve a salon look from home.
Platinum Blonde

Lustrous platinum hair is easy to achieve thanks to L'Oréal Paris' Preference Platinum Hair Colour range. Watch our video to see how easy it is to colour your hair at home with Préférence Platinum.

Go to the tutorial
How to Dip Dye How to Dip Dye

Hair Colour

How to
Dip Dye

Add to favourites
How to #GoBronde How to #GoBronde

Hair Colour

How to
#GoBronde

Add to favourites

#message

More details