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Preference Infinia Light Rose Gold

Preference Rose Golds Collection. The champion of superior rose gold colour.

Lasting, luminous, fade-defying colour.

9.23 Light Rose Gold
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Benefits

Preference translucent gel formula has an abundance of reflects in shimmering rose gold pigments designed for all bases. Comes with a colour extender with concentrated pure pigments to keep your colour beautiful.

Ingredients

1212448 – GEL COLOURANT: AQUA / WATER • TRIDECETH-2 CARBOXAMIDE MEA • PROPYLENE GLYCOL • HEXYLENE GLYCOL • PEG-2 OLEAMINE • POLYGLYCERYL-4 OLEYL ETHER • OLEYL ALCOHOL • ALCOHOL DENAT. • AMMONIUM HYDROXIDE • POLYGLYCERYL-2 OLEYL THER • OLEIC ACID • SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE • 4-AMINO-2-HYDROXYTOLUENE • 2-AMINO-3-HYDROXYPYRIDINE • p-AMINOPHENOL • SODIUM METABISULFITE • EUGENOL • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • AMMONIUM ACETATE • 2- METHYL-5-HYDROXYETHYLAMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • LINALOOL • ALPHA-ISOMETHYL IONONE • EDTA • CITRONELLOL • ERYTHORBIC ACID • PARFUM / FRAGRANCE. (F.I.L. D213211/1).
1152439 – DEVELOPER CRÈME: AQUA /WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202318/2).
1087166 E – COLOUR LOCK CONDITIONER: AQUA / WATER • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • ALCOHOL DENAT. • LECITHIN • TOCOPHEROL • SODIUMPCA • OLETH-10 • PPG-5-CETETH-20 • ETHYLHEXYL METHOXYCINNAMATE • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIHYDROCHLORIDE • LIMONENE • CAMELINA SATIVA OIL / CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • PHOSPHORIC ACID • GERANIOL • DISODIUM COCOAMPHODIPROPIONATE • CETRIMONIUM CHLORIDE • BUTYLPHENYL METHYLPROPIONAL • CITRONELLOL •HEXYL CINNAMAL • AMYLCINNAMAL • PARFUM/ FRAGRANCE. (F.I.L. C159572/2).
1166543 – COLOUR EXTENDER: AQUA / WATER • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • HC BLUE NO. 2 • CI 60730 / EXT. VIOLET 2 • C12-15 ALKYL BENZOATE • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • HYDROXYETHYLCELLULOSE • HYDROXYANTHRAQUINONEAMINOPROPYL METHYL MORPHOLINIUM METHOSULFATE • SODIUM HYDROXIDE • STEARYL ALCOHOL • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • FUMARIC ACID • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • ISOPROPYL ALCOHOL • MYRISTYL ALCOHOL • GERANIOL • BASIC BROWN 17 • BASIC YELLOW87 • CETYL ALCOHOL • CITRIC ACID • BUTYLPHENYL METHYLPROPIONAL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. C178465/1).

Innovation

Permanent rose gold shades by Preference that stay true to tone from root to tip for up to 8 weeks.

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See the answers to questions that the public have asked to help alleviate your first time colouring fears.

Is this product applied to wet or dry hair? 
To use this product, wet your hair without washing it and towel dry thoroughly. 

Do I shampoo when removing this colour?
No, to remove we advise you add a little lukewarm water and massage thoroughly into the hair. Thoroughly rinse until the water runs clear and apply a generous amount of the shine enhancing conditioner with royal jelly. 

Can you use Casting Crème Gloss on previously coloured hair? 
Yes you can. 

How often can I use this product? 
We recommend leaving at least 6 weeks in between colour applications. On your next application you should follow Method 2 for previously coloured hair. 

I want to radically change my hair colour, can I use Casting Crème Gloss? 
Casting Crème Gloss is designed to enhance natural hair colour rather than to dramatically lighten or darken your hair. If the colour applied is darker than your natural hair colour, new growth at the root will appear more pronounced. 

How long does this colour last? 
Casting Crème Gloss will gradually fade from your hair. However, results can vary depending on your hair history and condition. 

Does it contain ammonia? 
Casting Crème Gloss does not contain ammonia. 

I have just permed my hair, when can I apply Casting Creme Gloss? 
We recommend you wait at least two weeks after using a relaxer, a perm or a straightening process on the hair before applying Casting Crème Gloss. We advise you perform a strand test before colouring your hair as perms and relaxers can leave hair more porous. Porous hair can cause colour to be absorbed faster.

I have long hair, how many boxes of Casting Crème Gloss will I need?
If your hair is below shoulder length or very thick, you may need two boxes to ensure even application.

What is the development time of Casting Crème Gloss?
Always follow the instruction leaflet. The development time for each shade is explained here. Casting Crème Gloss has a development time of 20 minutes. If you require extra coverage of grey hairs add an extra 5 minutes. Start timing as soon as you've finished applying the colour.

If you are refreshing your existing colour or if your hair has been coloured less than 3 months ago, apply to your roots and leave for 15 minutes. Then apply the remaining mixture through the lengths, massage in and leave to develop for a further 5 minutes. 

How do I protect my colour from fading? 
We recommend you should use Elvive Colour Protect shampoo and conditioner, which is formulated to specifically meet the needs of colour treated hair.

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