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Elvive Smooth-Intense Elvive Smooth-Intense

Argan Oil and Silk Protein smooth and nourish frizz-prone hair.

96Hr Anti-Frizz.

1. Heat Protection 230°C.
Enriched with a thermo-protecting agentand the formula protects your hair from heat appliances up to 230°C. Hair is intensely nourishedand manageable and smooth.

2 Anti-Humidity and Frizz Shield.
Like a shield the formula protects your hair from frizz or uncontrollable waves for 96 hoursand even in humid weather.

Proven Results:
1. Hair Protected To 230°C.
2. Anti-Humidity and Frizz Shield.
3. Intense Nutrition.

Your hair is brilliant and smooth for 96 hours.

Heat Protect Cream
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Ingredients

"1008955 - Ingredients: Aqua / Water / Amodimethicone / Cetearyl Alcohol / Sodium Hydroxide / Phenoxyethanol / Steareth-20 / Phenyl Trimethicone / Ppg-1 Trideceth-6 / Ethylhexyl Methoxycinnamate / Trideceth-5 / Trideceth-10 / Polyquaternium-37 / Chlorhexidine Digluconate / Xylose / Limonene / Benzyl Salicylate / Benzyl Alcohol / Propylene Glycol Dicaprylate/Dicaprate / Alpha-Isomethyl Ionone / Geraniol / Cetyl Hydroxyethylcellulose / Cetrimonium Chloride / Citric Acid / Prunus Amygdalus Dulcis Oil / Sweet Almond Oil / Coumarin / Hexyl Cinnamal / Glycerin / Parfum / Fragrance. (F.I.L. C175754/1). For Any Queries Related To L’Oreal Formulas And Ingredientsand Please Contact L’Oreal Australia Consumer Affairs On 1300 659 359"

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Purple Shampoo What is it & how to use it Purple Shampoo What is it & how to use it
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Haircare

Purple Shampoo
What is it & how to use it

Purple shampoo, or silver shampoo as it’s otherwise known, is one of the most loved products in the blonde hair care arsenal. Inspired by professional salon treatments, purple shampoo formulas (also known as silver shampoo) have long been used to help keep silver and platinum blonde hair from looking brassy. Now, purple shampoo can be used on blonde hair, silver hair and highlighted brunettes.

We’re breaking down exactly what purple shampoo is and how to add it seamlessly into your hair care routine – regardless of what shade you’re rocking.

How exactly does purple shampoo work?

Purple shampoo was invented primarily to balance out the brassy tones in blonde hair shades that develop over time. External factors – like the water, sun, salt and chlorine – have a tendency to change both natural and dyed blonde locks to a bright yellow shade. Purple shampoo works to combat that bright brassiness through basic colour theory.

Every shade on the colour wheel has an equal opposite colour that perfectly complements it. For yellow, that shade is purple. So, applying the colour purple to hair that’s giving off too much of a yellow vibe helps to neutralise it – leaving you with strands that are blonde and cooler, rather than brassy.

Who is purple shampoo for?

Purple shampoo has been considered a silver or blonde-only hair product for a long time, but a little change of perspective has caused a revolution in what purple shampoo is considered great for.

Modern purple shampoos, such as L’Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, combine colour protection and nourishment with the purple pigment neutralisation. This purple shampoo goes even further and has the ability to brighten and enhance platinum blonde, silver and highlighted hair.

It does this by neutralising brassy tones: orange tones on highlighted brunettes (ombre hair will be more than happy!), and yellow tones on blonde, silver, white hair. Our caring formula also intensely nourishes hair, keeping it looking as fresh as the day it was coloured.

How do you use purple shampoo?

It’s important to note that because purple shampoo contains toning components, rather than just cleansing ones, it requires a slightly different routine to a more traditional lather, rinse, repeat. So, how exactly do you use purple shampoo?

Tip 1: Make sure your shower is warm

Make sure that your shower temperature is on the slightly warmer side. Heat opens up the hair shaft which will allow the purple pigment to be deposited (and stick.)

Tip 2: Use weekly

With purple shampoo, more is not better. Use it once a week is enough to correct any undesired brassy tones.

Tip 3: Don’t skip conditioner

Nourish your hair by using purple conditioner alongside a conditioner like . Conditioners like this have 2 benefits – not only do they give your hair a boost of always-needed nourishment, but they also deposit additional purple colour into your fair hair strands.

Tip 4: Complement your routine with daily colour protect

Incorporate L’Oréal Paris Elvive Colour Protect shampoo and conditioner into your daily routine for maximum colour care.

Tip 5: Timing is everything

The single most important thing you can do to ensure the effectiveness of your purple hair care products is to take your time with them. On the one day a week that you use your purple shampoo – rather than your standard one – leave it for around three minutes once you’ve massaged it onto your hair. This gives the colour a chance to settle into your strands rather than just being washed away immediately. The same goes for your purple conditioner. Consider it like you would a hair mask treatment and let it soak in.

 

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Obsessed with fully repaired hair like Tanja? Working in fashion and running her own blog 'My Empirical Life’, takes a toll on Tanja’s hair. It’s important that her hair is always healthy and shiny, with no split ends. Elvive Total Repair 5 keeps Tanja’s hair looking shiny and restored.

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