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Elvive Smooth-Intense Elvive Smooth-Intense

Argan Oil and Silk Protein smooth and nourish frizz-prone hair.

L'Oréal Paris Elvive Smooth-Intense Conditioner is enriched with Argan Oiland provides 48hr anti-frizz* and nourishes hairand cleansing hair from root to tip. It smoothes hair without weighing it downand Leaving hair 4 times smoother** for up to 48 hours* protection.

*Instrumental test shampoo + conditioner + serum vs. classic shampoo.
** Instrumental test shampoo + conditioner vs. shampoo.

Conditioner
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Ingredients

1008664 S6 - AQUA / WATERand CETEARYL ALCOHOLand AMODIMETHICONEand POTATO STARCH MODIFIEDand BEHENTRIMONIUM CHLORIDEand CI 47005 / ACID YELLOW 3and CI 14700 / RED 4and DODECENEand PHENOXYETHANOLand ARGANIA SPINOSA OIL / ARGANIA SPINOSA KERNEL OILand TRIDECETH-6and CHLORHEXIDINE DIHYDROCHLORIDEand POLOXAMER 407and XYLOSEand CAMELINA SATIVA OIL / CAMELINA SATIVA SEED OILand LIMONENEand LINALOOLand BENZYL SALICYLATEand BENZYL ALCOHOLand ISOPROPYL ALCOHOLand CETYL ESTERSand CITRIC ACIDand CETRIMONIUM CHLORIDEand BUTYLPHENYL METHYLPROPIONALand CITRONELLOLand BHTand LAURYL PEG/PPG-18/18 METHICONEand HEXYL CINNAMALand AMYL CINNAMALand PARFUM / FRAGRANCE.(F.I.L. C42981/1). For any queries related to L’Oreal formulas and ingredientsand please contact L’Oreal Australia Consumer Affairs on 1300 659 359

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Dry Hair Care Top 5 ways To Use A Hair Oil Dry Hair Care Top 5 ways To Use A Hair Oil
Dry Hair Care Top 5 ways To Use A Hair Oil
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Hair Care

Dry Hair Care
Top 5 ways To Use A Hair Oil

Not sure how to handle hair oils? Don’t worry, we'll show you how to use them—even on fine hair.

HOW TO USE HAIR OIL

1. PRE-SHAMPOO TREATMENT
Our tresses go through a lot on a daily basis— everything from hot water to straightening can leave hair feeling brittle and parched. Try using hair oil as a pre-shampoo prep. Moisturising the strands before washing will help it retain its natural oils. Just add an extra step of applying hair oil before you shower and follow with shampoo and conditioner as usual. We promise, you’ll see the difference.

2. LIGHTWEIGHT SHINE
When you have fine hair, it’s easy to tip over into heavy handed territory with styling products. Unfortunately, doing so weighs hair down and gives it an overly oily sheen. Instead of piling on the products, apply a coin-sized amount of hair oil onto dry ends, steering clear of your roots. This way, you can enjoy silky shine without the added weight.

3. BLOWOUT PREP
It’s hard to get your at-home blowouts to match salon styled waves. While it may well be because the hairdryer is a finicky tool to master, there are other secret tricks of the trade to elevate your DIY look. The easiest hack is to add hair oil into the mix (and a heat protectant). Apply to damp hair and blow-dry with a round brush. Finish with a spritz of lightweight hair spray to lock in that smooth shine!

4. TAME FRIZZ
If you’re a victim of hat hair or the dreaded humid hair poof, you’re definitely not alone. Unruly hair plagues us all from time to time, but thankfully hair oil can help tame frizz and flyaways. Rub one to two pumps of hair oil between your palms, running it through the lengths of your hair. Once you only have a tiny amount left, smooth it over the top of your scalp – enough to keep any fine baby hairs in place but not so much that it looks greasy.

5. SPLIT END PROTECTION
Although a trim is the only real solution for eliminating split ends (for now), you can still help protect your strands on a daily basis with a dash of hair oil. Incorporating it as part of your regular hair care routine could make all the difference in delaying your next visit to the salon. Put it on wet or dry hair—both work!


OUR BEST HAIR OILS

The L’Oréal Paris Elvive Extraordinary Oil Treatment is enriched with 6 precious flower oils, designed as an instant pick me up for parched hair.

The L'Oréal Paris Elvive Extraordinary Oil Coconut Hair Oil is formulated with fine coconut oil to provide weightless shine and nourishment.

The L'Oréal Paris Elvive Extraordinary Oil Extra Rich Treatment is a hair oil specifically designed for dry or damaged hair.


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Purple Shampoo
What is it & how to use it

Purple shampoo, or silver shampoo as it’s otherwise known, is one of the most loved products in the blonde hair care arsenal. Inspired by professional salon treatments, purple shampoo formulas (also known as silver shampoo) have long been used to help keep silver and platinum blonde hair from looking brassy. Now, purple shampoo can be used on blonde hair, silver hair and highlighted brunettes.

We’re breaking down exactly what purple shampoo is and how to add it seamlessly into your hair care routine – regardless of what shade you’re rocking.

How exactly does purple shampoo work?

Purple shampoo was invented primarily to balance out the brassy tones in blonde hair shades that develop over time. External factors – like the water, sun, salt and chlorine – have a tendency to change both natural and dyed blonde locks to a bright yellow shade. Purple shampoo works to combat that bright brassiness through basic colour theory.

Every shade on the colour wheel has an equal opposite colour that perfectly complements it. For yellow, that shade is purple. So, applying the colour purple to hair that’s giving off too much of a yellow vibe helps to neutralise it – leaving you with strands that are blonde and cooler, rather than brassy.

Who is purple shampoo for?

Purple shampoo has been considered a silver or blonde-only hair product for a long time, but a little change of perspective has caused a revolution in what purple shampoo is considered great for.

Modern purple shampoos, such as L’Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, combine colour protection and nourishment with the purple pigment neutralisation. This purple shampoo goes even further and has the ability to brighten and enhance platinum blonde, silver and highlighted hair.

It does this by neutralising brassy tones: orange tones on highlighted brunettes (ombre hair will be more than happy!), and yellow tones on blonde, silver, white hair. Our caring formula also intensely nourishes hair, keeping it looking as fresh as the day it was coloured.

How do you use purple shampoo?

It’s important to note that because purple shampoo contains toning components, rather than just cleansing ones, it requires a slightly different routine to a more traditional lather, rinse, repeat. So, how exactly do you use purple shampoo?

Tip 1: Make sure your shower is warm

Make sure that your shower temperature is on the slightly warmer side. Heat opens up the hair shaft which will allow the purple pigment to be deposited (and stick.)

Tip 2: Use weekly

With purple shampoo, more is not better. Use it once a week is enough to correct any undesired brassy tones.

Tip 3: Don’t skip conditioner

Nourish your hair by using purple conditioner alongside a conditioner like . Conditioners like this have 2 benefits – not only do they give your hair a boost of always-needed nourishment, but they also deposit additional purple colour into your fair hair strands.

Tip 4: Complement your routine with daily colour protect

Incorporate L’Oréal Paris Elvive Colour Protect shampoo and conditioner into your daily routine for maximum colour care.

Tip 5: Timing is everything

The single most important thing you can do to ensure the effectiveness of your purple hair care products is to take your time with them. On the one day a week that you use your purple shampoo – rather than your standard one – leave it for around three minutes once you’ve massaged it onto your hair. This gives the colour a chance to settle into your strands rather than just being washed away immediately. The same goes for your purple conditioner. Consider it like you would a hair mask treatment and let it soak in.

 

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Repair you hair

Obsessed with fully repaired hair like Tanja? Working in fashion and running her own blog 'My Empirical Life’, takes a toll on Tanja’s hair. It’s important that her hair is always healthy and shiny, with no split ends. Elvive Total Repair 5 keeps Tanja’s hair looking shiny and restored.

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