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Elvive Color-Protect  - Shampoo

Elvive Color-Protect Elvive Colour Protect 

Seals colour inside the fibresand protect against UV rays and deeply nourish your hair.

L'Oréal Parisand the worldwide No.1 in hair colour* has created L'Oréal Paris Elvive Colour-Protect Shampoo with colour seal elixirand which seals colour inside the fibreand protects against UV rays and deeply nourishes to prolong colourand radiance and shine.

Intense colourand true toneand luminous hair: 80Full Grey Coverage’ of colourants retained even on fragile shades**.

*AC Nielsen volume and value sales Jan-Dec 2013.
**Consumer test on 204 women after application of the Colour-Protect Shampoo and Conditioner.

Shampoo

Benefits

The Colour Protect Light Reflecting System formula is enriched with a nourishing ingredient and filters and works on 2 levels:
1. It nourishes the hair and transforms its surface. Hair feels silky to the touch.
2. It helps protect the hair fibre from external aggressions and accentuates your colour’s radiance.

RESULT:
• Prolonged intense shine.
• Hair is protected: nourishedand it is softer and more shiny.
• Colour radiance is visibly prolonged: accentuatedand your hair colour remains shiny and radiant.

Ingredients

1110921 C - AQUA / WATERandSODIUM LAURETH SULFATEand DIMETHICONEandCOCO-BETAINEand GLYCOL DISTEARATEandSODIUM CHLORIDE and GUARHYDROXYPROPYLTRIMONIUM CHLORIDEandCOCAMIDE MIPAand TOCOPHEROLandSODIUM BENZOATEand SODIUM COCOATEandSODIUM HYDROXIDEand ETHYLHEXYLMETHOXYCINNAMATEand SALICYLIC ACIDandPOLY(LINSEED OIL)and BENZOPHENONE-4andBENZYL ALCOHOLand BENZYL SALICYLATEandLINALOOLand ALPHA-ISOMETHYLIONONEand CARBOMERand GERANIOLandBUTYLPHENYL METHYLPROPIONALandCITRONELLOLand METHYL COCOATEandCITRIC ACIDand HEXYLENE GLYCOLandHEXYL CINNAMALand PARFUM /FRAGRANCE. (F.I.L. C54884/1). For any queries related to L’Oreal formulas and ingredientsand please contact L’Oreal Australia Consumer Affairs on 1300 659 359

Innovation

ELVIVE Colour-Protect from L’Oréal Paris is an advanced formulation designed to nourish and protect coloured hair from root to tip. Enriched with a nutritive concentrate and UVA/UVB filtersand it protects hair from external aggressors resulting in 85Full Grey Coverage’ colour radiance* and 7 weeks colour protection.** Its new formula with an active ingredient boost leaves hair feeling nourishedand your shine intensified and your colour radiance accentuated. *Instrumental test after application of shampoo and masque vs. classic shampoo. **Instrumental test after application of shampoo and conditioner

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Obsessed with nourished hair like Jasmin? Her role as a blogger means that she travels a lot, which dries her hair out. She can’t afford to have a bad hair day, and loves the way Elvive Extraordinary Oils puts lost moisture back into her hair.

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Obsessed with lasting colour like Jodi? As a busy mum who also works in fashion and television, Jodi doesn’t have a lot of time to spend in salons, and loves the fact that she can maintain her fresh colour feeling with Elvive Colour Protect.

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