The Science of coulour protect
Repeated washing, sun exposure, pollution and external aggressions can make coloured hair more sensitive. With time colour fades, losing its shine and intensity.
The science of coloured hair Repeated washing, sun exposure, pollution and external aggressions, from almost the moment after hair is coloured it is exposed to stresses and strains which can make its colour fade, losing its shine and intensity. The secret to Colour Protect In order to combat the pressures put on coloured hair, the L'Oréal laboratories have created an amazing haircare regime which contains technology tailored to act on 3 dimensions of colour Intensity, Luminosity, and Reflection: Our formula with ColourSeal Elixir™ has been developed to intensively condition, to help protect colour from fading and preserve its intensity. The formula is also enriched with UVA/UVB Filters. The formula with concentrated conditioning intensely nourishes the hair and smooths the feel of its surface. Shine looks revived and radiance is prolonged. Proven results With Colour Protect, hair retains intense, radiant colour: up to 80% of colour radiance maintained after 28 washes.* *Instrumental test after application of shampoo, conditioner and Extraordinary Oil for coloured hair.
The secret to colour protection?