Unbelievabrow Unbelievabrow


Longwear brow gel that resists it all for up to 3 days! 

L'Oreal Paris introduces our first longwear brow gel for perfect Brows in just 3 minutes!
The dual brush lets you build & sculpt your dream brow from natural to intense while the The ultra fast drying formula lasts for up to 3 days  - no touch ups needed. 

How To:
1. Fill it: lightly apply product to fill in sparse areas 
2. Shape it: use the angled brush to outline & define brow shape
3. Comb it: to finish comb through brows with the spoolie brush

102 Cool Blonde
unbelievabrow-102-cool-blonde is rated 3.6 out of 5 by 89.
  • y_2019, m_12, d_8, h_19
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.3
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_89
  • loc_en_AU, sid_3600523674596, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_lorealparis-au
  • bvseo_sdk, net_sdk,
  • CLOUD, getAggregateRating, 32ms


92%* said brows look fuller and thicker
81%* said it resists everything
*self evaluation on 100 women up to 2 days


G2004336 - Ingredients: Aqua / Water, Isododecane, Trimethylsiloxysilicate, Polymethylsilsesquioxane, Peg-10 Dimethicone, Butylene Glycol, Silica, Disteardimonium Hectorite, Peg-30 Dipolyhydroxystearate, Glycerin, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Phenoxyethanol, Caprylyl Glycol, Triethoxycaprylylsilane, Glyceryl Polyacrylate, Ethylhexylglycerin, Polyhydroxystearic Acid, Sorbic Acid, Galactoarabinan, Tocopheryl Acetate, Tocopherol. [+/- May Contain: Ci 77491, Ci 77492, Ci 77499 / Iron Oxides, Ci 77891 / Titanium Dioxide. F.I.L B227526/1

Rated 1 out of 5 by from I received the L'Oreal Paris Unbelieva'brow in the shade Dark Brunette to trial. I love trying new brow products and I was hoping to be impressed by this one, however I am really not a fan. \n\nI found the product difficult to apply mostly due to the doe foot applicator, which in my opinion is far too thick for the brow area. The product is highly pigmented and that coupled with the size of the applicator made it near impossible to achieve a natural looking brow. \n\nIf you prefer a bold brow look this could be a suitable product for you however if you prefer a more natural brow I would not recommend it. There are far better brow products available. \n
Date published: 2019-04-29
Rated 3 out of 5 by from I have tried many brow products, as I have gappy eyebrows. While I love the small 2in1 brush applicator that I will definitely be taking with me travelling, I found that the gel was way too thick and dark and I really had to spread it out to soften it. I eventually dipped the brush into the gel, to have some control over how much I was using. I liked how long it lasted, especially on a night out. It was also easy to remove with make-up remover. All in all, I would probably buy a lighter shade as it was too dark for me. They also really need to make the gel applicator smaller and thinner — it would be much better! 
Date published: 2019-04-28
Rated 5 out of 5 by from I really loved this brow product! I was a little hesitant trying it at first because I didn't want super bold brows, but with the dual ended brush and spoolie included in the box, I was able to fully control the amount of product I was using and use the brush to apply the brow gel in a way which turned out so natural, not bold as I was expecting. My brows have not looked this good in a long time and I have not gotten this effect using any other brow product. I really love my brows and this product is quite fun to use and I love how I have everything I need to fill and shape my brows. I don't want to use brow pencils again as I get so much more definition using this tinted brow gel. 
Date published: 2019-04-25
Rated 3 out of 5 by from I have mixed thoughts on this product. Initially I found it to be a bit too "bitsy" for my liking, with the gel, spoolie and brush all separate. This makes it hard to chuck into your make up bag without messing your other products, however, it doesn't totally deter me from using it again. The good thing is I typically find it hard to find a colour match for my brows, but found that the option I chose was pretty good, especially if used minimally. In terms of longevity, it doesn't budge, even with sweat and I found it relatively easy to wipe off with make up remover at the end of the day.  
Date published: 2019-04-27
Rated 3 out of 5 by from I was given the opportunity to try the L’Oréal Paris Unbelievable brow what can i say, I think you have to be a professional to use this either that or i just couldnt get the hang of being able to apply the product on my brows without making them look like they were glued down. It took quite a few goes to get the hang of it and even now i struggle to make them look ok. It is a good product if you know how to apply it. It is good in terms of long lasting as it went through the whole days wear! And was easily removed with some makeup removal. It is a product ill keep trying to master. 
Date published: 2019-04-29
Rated 4 out of 5 by from I was curious about how this type of product would work, I have some pros and cons. I panicked when I first put it on as the gel was very dark and solid. However, when I used the spoolie, the product spread easily into a nice natural brow. Spreading the product with the spoolie also meant it is very quick to apply, quicker than drawing on brows. It stayed all day and kept my brows in place. Negatives are the packaging and applicator. I felt the product applicator was tricky to use, and often I made a bit of a mess. Ot would also be great to build the spoolie into the main packaging, I can imagine something so small would easily get lost in a makeup bag. Overall a good product and would probably continue to use. 
Date published: 2019-04-29
Rated 3 out of 5 by from I love a good brow product so I was really excited to try this! \n\nFirstly, I highly recommend using as little as possible when applying. This product will probably last a while as a little goes a long way, however it's very difficult to apply with a doe foot applicator. I found using the spoolieand applying a little product on there was easier as it spread throug the brow evenly.\n\nThe product has great staying power! However from what I saw, the shade range available was limited. Overall, not a bad product but there are easier brow products on the market to use.\n
Date published: 2019-04-30
Rated 4 out of 5 by from I have quite sparse brows and to be honest don't like the very dramatic block style of brow, so really need a product that can give me a natural look if that's what I choose. I was quite impressed with this product ! Be light handed if you prefer a more natural look however , for a more intense brow if you go in a little heavier you will get the look you desire . Long lasting and the colour match was great . All in all , I found this product to be easy to use , well priced and a definitely worth a try if you want great , long lasting brows with minimal effort. 
Date published: 2019-04-30
  • y_2019, m_12, d_8, h_19
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.3
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_89
  • loc_en_AU, sid_3600523674596, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_lorealparis-au
  • bvseo_sdk, net_sdk,
  • CLOUD, getReviews, 0ms

Buy Online

Get Inspired

Trends & Tutorial

How To: Festival Makeup with Noni Smith How To: Festival Makeup with Noni Smith
How To: Festival Makeup with Noni Smith
Add to favourites


How To:
Festival Makeup with Noni Smith

The unicorn beauty trend might be getting lots of festival traction these days, but let’s not forget about the magical creature that kickstarted this whole otherworldly extravaganza in the first place – mermaids! If you’ve been looking for a way to bring a little blue makeup back into your life, you have come to the right place. Just in time for festival season, L’Oreal Paris Makeup Director Noni Smith has dreamed up a fantastic aqua mermaid makeup look that’ll give the unicorn trend a run for its money.

What you’ll need:

- Infallible Metallic Paint Eyeshadow in Diamond 
- Infallible Paint Eyeshadow in Eternal White 
- La Petite Mini Eyeshadow Palette Optimist 
- Infallible Gel Liner in I’ve Got The Blue target="_blank" rel="noopener" 
- Infallible Gel Liner in Vava Voum 
- Paradise Kajal Liner
- L’Oréal Paris Volume Million Mascara 


Apply the teal shade from La Petite Mini Eyeshadow Palette Optimist to your lid, buffing the edges out so colour is visible when the eye is open. Layer a darker shade along the lash line, softening the edges.

Outline the flame pattern using Infallible Gel Liner in I’ve Got The Blue and Vava Voum, creating contrast between the darker and lighter colours. Use the dark blue to lift the outer corners of the eyes and the light blue to draw attention to the brow bone.


Define your eyes with a thin line of Paradise Kajal Liner on your upper and lower lash lines. Extend the upper lash line outwards into a slight wing.


Using a mix of Infallible Paint Eyeshadow, add depth and drama to your eye makeup. Open up the inner corners with a dash of Eternal White shimmer and add two downward streaks of Infinite Blue on your lower lash line. Lend your lids some extra sparkle with Diamond and Infinite Blue.

Grab your Volume Million Mascara and coat your bottom lashes before moving on to the top. Voila!

You May Also Like:

How To: Find the Perfect Red Lipstick

Everything You Need To Know About Purple Shampoo

Three Expert Tips For Power Statement Makeup

Go to the tutorial
Guide To: BB Cream & CC Cream Guide To: BB Cream & CC Cream
Add to favourites
How To: Find The Best Red Liquid Lipstick How To: Find The Best Red Liquid Lipstick
Add to favourites
Autumn Makeup: Trends To Try Autumn Makeup: Trends To Try
Autumn Makeup: Trends To Try
Add to favourites


Autumn Makeup:
Trends To Try

It's a shame to bid farewell to summer, but fortunately with each new season comes a bevy of new trends and colour palettes to play with. Now's the time to embrace plummy lipsticks, metallic finishes and sumptuous shadows. Discover all the makeup inspiration you need with our top picks for the season.

Moody Eyes
Autumn heralds the return of golden leaves, grey skies and... smokey eyes. Whether it's a creamy latte shade or a rich burgundy, there's something inherently flattering about deeper hues.
Layer burgundy into your crease and blend in some espresso shade drama with the La Petite Palettes in Nudist, creating the perfect autumn eye look.

Sculpted Brows
Nothing says sophistication like a perfectly arched brow. Perfect yours in a flash with Unbelieva’brow, our latest long-wear brow gel with a dual-ended brush.
Fill and sculpt with the angled brush, then comb through with the spoolie for a natural finish. A major perk of the product is that it's waterproof, smudge-proof and budge-proof... and lasts up to two days!

Cat Eyes
Make a statement this season with a bold winged eyeliner. Not only does this look turn heads, it helps make your eyes appear bigger.
If you have a love-hate relationship with the glossy ink, Flash Cat Eye Liner may be your new BFF. With the detachable stencil, you get the perfect wing every time. No more smudges, shaky lines, or uneven flicks.

Lush Lips

With the rest of your look bringing the drama, it's time to pare it back on the lipstick front. Perfect your pout with a swatch of blush nude - we recommend Incessant Russet or Invincible Sable from our Infallible 2-Step collection.

You may also like:

How to: Primer & Baking

Three Tips for Power Statement Makeup

Experience: Our virtual try on tool

Go to the tutorial
How To Budge Free Base How To Budge Free Base
Add to favourites
Three Expert Tips  For Power Statement Makeup Three Expert Tips For Power Statement Makeup
Add to favourites
Summer Beauty 101:  5 Summer Beauty Fixes Summer Beauty 101:  5 Summer Beauty Fixes
Summer Beauty 101: 5 Summer Beauty Fixes
Add to favourites


Summer Beauty 101:
5 Summer Beauty Fixes

As much as we love summer, the sweltering heat brings on a whole host of beauty concerns. As well as melting makeup and out-of-control frizz, it tends to be the season in which skin problems flare up. Think oily spots, blackheads, sunburn and more. But summer is too fun to spend time stressing. Simply add these products to your beauty arsenal and address your beauty woes in style.

Fretting over the frizz
The heat has gone to your head—literally—and now your dry strands are soaking up moisture from humid air, causing them to swell and frizz. Grab our Botanicals Reparative Camelina Smoothing Frizz Antidote, which nourishes and protects hair with Camelina and Coconut Oil whilst taming rebellious fly-aways. Adding a weekly intensive treatment to your hair routine like the Camelina Smoothing Mask will also keep your locks hydrated.

Blemishes be gone
Heat and humidity in summer tend to wreak havoc leaving skin congested with dirt, oil and sunscreen. Use our Pure Clay Red Algae Exfoliating Face Scrub to clear away dead skin cells and refine pores. Salicylic acid and pure clay will draw out impurities leaving skin feeling renewed.

Shiny, not so happy
It’s steaming up outside and your sweat glands are in overdrive, making your complexion super slick. Look for formulas labelled ‘oil-free’, ‘mattifying’ or ‘anti-shine’ to nix any sheen and help your makeup stay put for longer. Also, choose a matte finish foundation, such as Infallible Matte 24HR to avoid a shiny summer complexion.

Desert dryness
UV exposure, air-con and dry heat all make for a very parched complexion. Hyaluronic Acid is the critical ingredient you need to make skin plump and radiant once again. Although it sounds complicated, the body actually makes it naturally already, though as we get older this slows down. Our Revitalift range with Hyaluronic Acid will boost and reboot skin to get that youthful glow back.

PROBLEM 5: Can’t tan, won’t tan
SOLUTION: The goody two shoes among us will know, sun damaged skin is an absolute no-no. Not only is there a serious risk of skin cancer but the sun is also incredibly ageing. So, it’s time to up the ante on your SPF each and every day with our Revitalift SPF15 Day Cream. Don’t worry, you won’t miss out on a suntan either. Back to Bronze will have you glowing like you’ve just arrived back from holiday.

You may also like:

Five Ways To Wake Up Hotter

Top 7 Beauty Resolutions

Sweat Proof Your Summer Makeup

Go to the tutorial
7 Makeup Tricks To Master Parisienne Allure 7 Makeup Tricks To Master Parisienne Allure
Add to favourites
Four Tips For Drying Nail Polish Quickly Four Tips For Drying Nail Polish Quickly
Add to favourites

You may also like


More details