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Explore Hair colour

Preference

8.3 Light Golden Blonde

Other product views

Product Benefits

The one and only, premium fade-defying hair colour.

  • Up to 8 weeks of brilliance
  • Perfect grey coverage
  • Permament colour
  • High shine and lustruous colour
  • Experience for yourself, the premium Préférence colour performance: colour and shine sealed for up to 8 weeks. Thanks to patented high-resistance colour technology developed by the L'Oréal laboratories, Préférence consistently delivers professional, salon quality results. Enriched with UV filters and Vitamin E, the Colour Lock Conditioner leaves your colour lustrous and hair silky-soft, week after week.

    These blonde shades are full of warm tones that are incredibly luminous and really becoming. They are a vibrant shade of colours with a hint of gold, that gives you a dash of bold sexiness.

    Preference Colour so superior, it’s legendary.  6 weeks of luminous shine.  6 weeks of fade-defiance.
    • 6.66 Santiago
    • 4.56 Grenada
    • 01 Superior Blonde Platinum Blonde
    • 10 Scandinavia Very Light Blonde
    • 10.1 Helsinki Very Light Ash Blonde
    • 10.21 Alaska Very Light Pearl Blonde
    • 9 Hollywood Light Blonde
    • 9.1 Viking Light Ash Blonde
    • 8 California Natural Blonde
    • 8.1 Copenhagen Ash Blonde
    • 7 Vienna Dark Blonde
    • 6 Capri Light Brown
    • 7.3 Florida Dark Golden Blonde (Doutzen Kroes)
    • 6.35 Havana Light Golden Mahogany Brown
    • 5 Palma Brown
    • 5.25 Antigua Mahogany Brown
    • 5.3 Siena Golden Brown
    • 4 Tahiti Dark Brown
    • 4.15 Rome Deep Brown
    • 4.4 Riviera Dark Brown Auburn
    • 3 Brasilia Darkest Brown
    • 1.0 Madrid Black

    Expert Advice

    SKIN ALLERGY TEST

    IMPORTANT : HAIR COLORANTS CAN CAUSE AN ALLERGIC REACTION, WHICH IN CERTAIN RARE CASES MAY BE SEVERE.

    A SKIN ALLERGY TEST MUST BE DONE 48 HOURS BEFORE EACH TIME YOU WISH TO USE THIS PRODUCT.

    DO NOT USE :

    If you have already had a reaction to a hair colorant.

    If you have an itchy or damaged scalp.

    BLACK HENNA TATTOO: if you have ever had a black henna tattoo, even a long time ago, you are very likely to have become allergic without realising it. Take no risk. Never use this product unless you have done the skin allergy test 48 hours before use.

    BUY THE PRODUCT IN ADVANCE TO ALLOW FOR THE 48 HOURS SKIN ALLERGY TEST.

    HOW TO PERFORM THE SKIN ALLERGY TEST

    Remove earrings. Behind the ear and using a cotton-bud apply a little of the unmixed colorant product (crème colorant tube) sufficient to cover an area about the size of a penny. Re-apply two or three times allowing it to dry between each application. Carefully reseal the colorant container.

    Leave for 48 hours without washing, covering or touching. If during this period you notice any abnormal reaction - such as itching, redness or swelling in or around the test area - DO NOT APPLY THE PRODUCT.

    2. SPECIAL PRECAUTIONS

    IN CASE OF A REACTION DURING THE APPLICATION such as intense stinging, an irritation, rash or burning sensation on the scalp, rinse immediately and discontinue use. If you experience shortness of breath, seek immediate medical attention.

    Before colouring your hair again, consult a doctor.

    Avoid contact of the product with skin and eyes. Do not use to dye eyelashes or eyebrows. To do so may cause blindness.

    Rinse eyes immediately if product comes into contact with them.

    If you wear contact lenses take them out before rinsing your eyes thoroughly with water.

    Wear the gloves supplied in the carton.

    Rinse hair well after application.

    Prepare and apply the mix preferably in a well-ventilated area.

    Do not inhale or ingest.

    For all questions concerning your individual sensitivity, consult your doctor.

    Do not use on a beard or moustache or for any other purpose than colouring your hair.

    Do not use if your hair has been coloured with henna or with a progressive colour.

    Keep out of reach of children. Do not use on children.

    FOLLOW THE INSTRUCTIONS FOR USE

    What is a permanent colorant?

    It is a colorant which works when combined with an oxidant and therefore does not wash out. It de-colours and re-colours simultaneously thanks to a mix of two products : the colorant product itself (cream or gel) and the oxidant product.

    Inspiration

    Innovation an

    Préférence is legendary for its high-resistance colour and is now enhanced with a Hi-Shine Elixir. This precious oil is added to the mix just a few moments before colouring your hair, to help achieve luminous shine for up to 8 weeks. With its protective and softening benefits, the precious Hi-Shine Elixir evens out the hair's absorption capacity to make the colour less agressive and enhance the final colour result.

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    • ELVIVE Colour-Protect Protecting Shampoo

    Where to Buy

    Buy online or find nearest store

    IMPORTANT: FOLLOW THE SAFETY INSTRUCTIONS. SKIN ALLERGY TEST MUST BE DONE 48 HOURS BEFORE USE.

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