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Explore Hair colour

Preference

10.1 Helsinki Very Light Ash Blonde

Other product views

Product Benefits

The one and only, premium fade-defying hair colour.

  • Up to 8 weeks of brilliance
  • Perfect grey coverage
  • Permament colour
  • High shine and lustruous colour

    • Experience for yourself, the premium Préférence colour performance: colour and shine sealed for up to 8 weeks. Thanks to patented high-resistance colour technology developed by the L'Oréal laboratories, Préférence consistently delivers professional, salon quality results. Enriched with UV filters and Vitamin E, the Colour Lock Conditioner leaves your colour lustrous and hair silky-soft, week after week.

    These blonde shades are full of warm tones that are incredibly luminous and really becoming. They are a vibrant shade of colours with a hint of gold, that gives you a dash of bold sexiness.

    Preference Colour so superior, it’s legendary.  6 weeks of luminous shine.  6 weeks of fade-defiance.
    • 6.66 Santiago
    • 4.56 Grenada
    • 01 Superior Blonde Platinum Blonde
    • 10 Scandinavia Very Light Blonde
    • 10.21 Alaska Very Light Pearl Blonde
    • 9 Hollywood Light Blonde
    • 9.1 Viking Light Ash Blonde
    • 8 California Natural Blonde
    • 8.1 Copenhagen Ash Blonde
    • 8.3 Light Golden Blonde
    • 7 Vienna Dark Blonde
    • 6 Capri Light Brown
    • 7.3 Florida Dark Golden Blonde (Doutzen Kroes)
    • 6.35 Havana Light Golden Mahogany Brown
    • 5 Palma Brown
    • 5.25 Antigua Mahogany Brown
    • 5.3 Siena Golden Brown
    • 4 Tahiti Dark Brown
    • 4.15 Rome Deep Brown
    • 4.4 Riviera Dark Brown Auburn
    • 3 Brasilia Darkest Brown
    • 1.0 Madrid Black

    Expert Advice

    Inspiration

    Innovation an

    Préférence is legendary for its high-resistance colour and is now enhanced with a Hi-Shine Elixir. This precious oil is added to the mix just a few moments before colouring your hair, to help achieve luminous shine for up to 8 weeks. With its protective and softening benefits, the precious Hi-Shine Elixir evens out the hair's absorption capacity to make the colour less agressive and enhance the final colour result.

    Products you may like

    • Elnett Satin Coloured Hair Extra Strength Hairspray

    • ELVIVE Colour-Protect Protecting Masque

    • ELVIVE Colour-Protect Protecting Shampoo

    Where to Buy

    Buy online or find nearest store

    IMPORTANT: FOLLOW THE SAFETY INSTRUCTIONS. SKIN ALLERGY TEST MUST BE DONE 48 HOURS BEFORE USE.

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