PREMIUM FADE-DEFYING COLOUR.
8 WEEKS OF FADE-DEFIANCE.
PERMANENT COLOUR.

Superior Preference 01 PLATINUM BLONDE

Product benefits

The one and only, premium fade-defying hair colour.
Up to 8 weeks of brilliance.
Perfect grey coverage.
Permanent colour.
High shine and lustruous colour.

Innovation

Préférence is legendary for its high-resistance colour and is now enhanced with a Hi-Shine Elixir. This precious oil is added to the mix just a few moments before colouring your hair, to help achieve luminous shine for up to 8 weeks. With its protective and softening benefits, the precious Hi-Shine Elixir evens out the hair's absorption capacity to make the colour less agressive and enhance the final colour result.

Superior Preference 01 PLATINUM BLONDE