An anti-age serum at the heart of a lipstick

Colour Riche Anti-Age Serum 303 Pearly Praline

Product benefits

An Anti-Age Serum at the heart of a lipstick!

New L’Oréal Paris Colour Riche Anti-Age Serum is our first lipstick specifically enhanced with a powerful anti-age serum. The serum contains Collagen and Pro-xylane, key anti-ageing ingredients that hydrate and re-densify the lips with every application. Your lips look re-plumped with immediate definition and brilliant colour.

Like all Colour Riche lipcolours, Colour Riche Anti-Age Serum also contains a unique combination of Omega 3 and Vitamin E which prevents lips from drying out as well as rebuilding their protective barrier. Available in 15 luxurious shades.


The formula contains powerful active ingredients that combine to restore density and firmness to the lips:
1. Hyaluronic Acid: known for its hydrating and re-plumping properties, it helps enhance lip moisturisation while plumping and smoothing the surface of the lips.
2. Pro-xylane: developed from seven years of research by the L’Oréal Laboratories, this ultra-powerful compound is designed to strengthen the structural cohesion of skin cells and re-densify tissues.
3. Collagen: naturally present in the lips, Collagen supports the proper organisation of the skin cell matrix thus ensuring lip firmness and fullness.

Colour Riche 303 Pearly Praline