For over 50 years, Elnett Satin has been the ultimate styling tool (and ‘best-kept secret’) of leading hairdressers and stylists world-wide.
1960
L’Oréal Laboratories created the Elnett satin formula, giving birth to a legend. Elnett revolutionised the hairspray market as the first ever hairspray to effortlessly brush out.
1963
Elnett turns gold. The legendary gold pack is introduced.
1964
The iconic female face appears on pack as part of the ‘Femme campaign’. To this day, the ‘femme image’ still appears on the can.
1968
The ‘micro-diffusion technology’ is created, making Elnett Satin an even finer hairspray.
1988
Elnett joins some of the world’s leading ladies to launch the ‘Hairspray of the Stars’ campaign.
1996
The gorgeous Claudia Schiffer becomes the face of Elnett.
2011
Finally, the ‘gold standard’ of hairsprays becomes available in Australia for all Australians to fall in love with.