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How to maintain your hair colour

Once you have coloured your hair, it is important to maintain a haircare routine. It is important to have a haircare routine so that you hair remains healthy looking and your colour radiance is visibly prolonged. The L'Oréal Paris ELVIVE Colour-Protect range has a shampoo, conditioner, conditioner spray and masque to maintain your hair colour.

Shampoo

Always choose a shampoo and conditioner that is designed to treat your hair's needs. Any hair that has undergone a hair colour treatment will require special care. The L'Oréal Paris ELVIVE Colour-Protect range is specifically formulated to protect you hair and prolong your colour’s radiance and shine.

Masques

For added care, use a masque regularly (approx 1 – 2 times weekly) after you shampoo and condition to further nourish your hair and leave it protected, feeling softer and looking shinier. Try L'Oréal Paris ELVIVE Colour-Protect Masque to prolong your colour’s radiance.

Leave-in care

An ‘insider secret’ from the salons: massage several drops of L'Oréal Paris ELVIVE Colour-Protect Reflecting Serum into the palms of your hands, then run your fingers through the midlengths and ends of your hair. The Serum can be applied to towel-dried hair before styling and/or afterwards for a smoothing, finishing effect. After using the serum, your hair will be nourished, silky and further protected from external aggressions.

IMPORTANT: FOLLOW THE SAFETY INSTRUCTIONS. SKIN ALLERGY TEST MUST BE DONE 48 HOURS BEFORE USE.

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