New - Platinums

Reveal your inner blonde goddess with our new generation of extreme lightening technology with up to 8 levels of lift.

Keep colour and shine lustrous for weeks and protect against brassiness with our Brass-Defy conditioner. Also with Hi-Shine Elixir for spectacular brilliance, and a sumptuous fragrance.

 
 

THE PREFERENCE PLATINUMS
PRODUCTS AVAILABLE IN 3 SHADES

EXTREME LIGHTENING WITH ANTI-YELLOW COMPLEX

DAYTIME AND EVENING BEAUTY LOOKS FOR PLATINUM BLONDE HAIR